<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>ClearChannelnopanel</title><description /><link>http://pandora.cii.wwu.edu/boards/board/ClearChannelnopanel-9.aspx</link><language>en-us</language><lastBuildDate>Sunday, February 26, 2012</lastBuildDate><item><title>Violence, and it's not so entertaining effects. </title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9/Violence__and_it_s_not_so_entertaining_effects__-975.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[America’s mass media pollutes many aspects of our society through different methods and mediums. Most effectively and with the largest impact, the mass media in America promotes violence. We can look at specific examples of in our media that help to exemplify the prominent role that violence plays. In news shows, more often than not, a story about a death, murder, or other violence related story is always presented with more importance than any other news story. Additionally, as exemplified in the film “Tough Guise”, Hollywood presents males as strong violent figures. These characters usually always have to incur violence in order to solve their problems (James Bond, Rambo). The messages sent by the media to American people have strongly negative effects. The masculine violent message can be seen and reflected in the record number of crimes committed in our country. I personally believe that this is the most pressing problem with American mass media because the media-spurred violence is resulting in loss of life. I see no worse loss than this. I think that the best way to solve the issue of violence in our media is education. So many people blindly watch various mediums of the media and do not realize the subliminal messaging of what they read/watch. If more people across all ages are offered education about the subliminal violent messaging we receive, I believe there would be less violence. ]]></description></item><item><title>Please use reply, not post</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Please_use_reply__not_post-5181.aspx</link><pubDate>Thursday, February 23, 2012</pubDate><description><![CDATA[Please use reply, not post -- thanks. Pilgrim]]></description></item><item><title>RESPOND TO THIS QUESTION -- to begin</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9/RESPOND_TO_THIS_QUESTION_--_to_begin-964.aspx</link><pubDate>Friday, February 17, 2012</pubDate><description><![CDATA[After many weeks in J190 and many videos and much exposure to media theories, various problems of the media, evidence and assertions from scholars Ben Bagdikian, Robert McChesney, Neil Postman, Mark Crispin Miller, Stuart Ewen, Jean Kilbourne, Sut Jhally, Alvin Poussaint, Naomi Klein and dozens of others, YOU have now been exposed to many media problems (including areas such as violent masculinity, gender representation, consumerism, propaganda and others). YOU are now, in a way, an expert well qualified to assess the media.<br /><br />So, Pilgrim asks this question: <br /><br />In YOUR view, what is THE MOST PRESSING PROBLEM with American mass media -- and what how can it be solved?<br /><br />Argue fully why your problem is THE main problem -- and explain your solution if there is one you think will work.<br /><br />------<br />In your OTHER TWO ENTRIES later in the week, you may want to tell a fellow group member why hers/his problem is not all that important, focus on a flaw in another's argument, offer an alternative solution, offer supplementary material for another's argument or argue why your problem is more important than another's.<br /><br />Pilgrim hopes you learn much from this exchange, and he will drop in with a comment here and there. Good luck.<br /><br />P.S. Remember -- put a 1 after your name in your response to this question; put a 2 and a 3 on your next two entries.]]></description></item><item><title>RE:  (Medici, Leandra 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE____Medici__Leandra_1__-5394.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[It's crazy how basic the level is that advertising appeals to our human brain. I thought it was really telling to learn that the when young children are shown logos like Pepsi, McDonalds, and Kraft, the same areas of the brain are stimulated as when they are shown pictures like a cross. Symbols have always been so important to human society, because they pack an entire concept, or even an entire nation, into a single little message. It makes me wonder, how unethical, if at all, it is for advertisers to appeal to our symbolic brain. There is no question in my mind that associating material goods with emotions to the point that companies do today is flat wrong. However, I think it is tough to draw definite, legal boundaries around what is right and wrong when it comes to appealing to the subconscious. Could there ever be a law that forced companies to only talk about qualities of their product or service, not using any form of association that could negatively impact our culture? Probably not. But again, if we become less attached to technology, that can only help in solving our mass media problems.]]></description></item><item><title>RE:  (Mallman, Katherine 3) </title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE____Mallman__Katherine_3__-5390.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[     We have heard a lot about the problems that our society faces with advertising and mass media in general, but we haven't heard much about potential solutions. There is a big enough problem with gender roles in advertising, for example, that it will continue to have real- life manifestations (aggressive sexual behavior, anorexia, generally feeling shitty about yourself); are we going to become aware, or continue our complacency? <br />     For the issue of gender roles specifically, but any problem associated with mass media, the obvious solution is to become less attached to media, and by extension technology, as a society. Everyone knows that the most quality time is spent with good people, working at a skill, being outside, etc. That being said, I think it is silly to think that we will back down on our technology use in the  foreseeable future.<br />     I think a good place to start with media literacy is in elementary schools. Children need to learn basically what we have in this class starting from a young age. Not to say we should inundate these kids at age 6, but the concepts of crony advertising techniques, for example, are really not that complicated. ]]></description></item><item><title>RE:  (Nathe, Chelsie 3) And the Oscar goes to... </title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE____Nathe__Chelsie_3__And_the_Oscar_goes_to____-5380.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[I also agree that advertising doesn’t tell the purpose of a product anymore. As I was watching the Academy Awards tonight, I was surprised how much my view had changed on commercials. There was a particular ad that was for Diet Coke, and they were not selling the taste of the product, they were selling that it basically ran everything behind the scenes in Hollywood. I turned to my friends and said, “You know, I don’t associate good Hollywood movies with Coke, and never will”. The only point they were trying to get across was that good movies are made in part by Coke, so if you drink it you’ll become successful. That’s obviously not true, and they never said one thing about what is ACTUALLY does. They are just brainwashing you into buying the product. The same goes for a commercial that my roommate and I constantly talk about. Dr. Pepper 10 has a slogan that it's &quot;not for women&quot;. They're trying to get the point across that it's a manly drink, but it's not like it's illegal for women to drink it. They've almost taken it to a sexist level. The main purpose of the product isn't to make a man manly, but they'd buy it anyway because it wasn't for women! I think that the only way we can fight back against this problem is to really analyze the commercials. Question what things really do, don’t buy something just because “it said it would do it on TV!” Our lack of education has been a big problem for most of the topics brought up, and will continue to be our downfall is we don’t fix it!]]></description></item><item><title>RE:  (Mallman, Katherine 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE____Mallman__Katherine_1__-5378.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[You say that one of the solutions to the problem of mass media and the creation of a consumer society is that the people must seek out a broader range of information than the one they are already getting, and that it would take an exceptional amount of effort for people to actually succeed in attaining more information. You also said that you think that accomplishing this is necessary in a democracy where people have demanded they be part of their government. I really agree with this. In our 'democratic' government, society demands information from it's leaders. We are a society that believes we are completely informed by our media about both politics and other world events, when really, media has stunted our growth as knowledgeable beings, and has shielded our view of the world in a way that has made us, for lack of a better term, unaware. We are unaware of what is going on in our world. The United States population is one that relies on it's news sources to provide it with accurate and wholesome information, when, as we've seen in videos such as &quot;Outfoxed&quot;, that clearly isn't happening. The problem with this, is that a majority of the American citizens that are actually showing up to vote on election day, are casting their ballots believing that they are an 'informed citizen', when in reality, they couldn't be more informed. For example, if one of these viewers was a self-titled liberal, but didn't actually know that much about politics, and watched Fox news after family dinner each night, they would go to the ballots, and cast their skewed opinion as a vote, and the media would have won again. Media controls too much of societies actions. This is something that is extremely bad for society if it wishes to be a truly informed society, and it's bad for our future.]]></description></item><item><title>RE:  (Mallman, Katherine 2) </title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE____Mallman__Katherine_2__-5377.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[I agree completely with the concept of promoting collective discussion of ideas as one possible, if not the most effective solution.  If our education system required young students to balance issues based on both sides of an argument, there can be no doubt our society would be strengthened dramatically.  This centers on the greater issue of learning to think for ourselves, and not blindly trusting in the local news station or paper. Every presentation of news or information in the media will contain some degree of bias as it is an inherent part of being human. Identifying these biases and understanding that there are no absolutes will strengthen our nation and help combat the influence that big media has on our nation. ]]></description></item><item><title>RE: (Metcalfe, Angelica 1) I completely agree.</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE___Metcalfe__Angelica_1__I_completely_agree_-5363.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[One of my favorite cartoons growing up was Scooby Doo, and my favorite character on that show, Daphne. One of the things about that which resonates with me still today, is that she was always the damsel in distress, and as a child, I wanted to be just like her. I feel that a lot of media, even childrens shows today, stress either males as the head of the group, or the strong and important characters, or they enforce the ideal that to be cool or smart like the people on the tv show, the viewer has to purchase the certain product that the show is advertising. Even with such mundane things as cereal, the commercials tell you that eating the cereal before school will make the child do better on a test, or be able to focus more in school, or even do better in sports. The problem with this is that children are young enough that, when they see these commercials enough times, they will begin to think that it really is true, that eating a cereal will make them smarter, or will help them score a goal in soccer. Furthermore, with this kind of behavior, these children are beginning to form brand loyalty at an extremely young age. It's horrible. I think that advertisers shouldn't be allowed to target young children, it would make watching children's programming a lot more safe for toddlers to watch.]]></description></item><item><title>RE:  (Metcalfe, Angelica 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE____Metcalfe__Angelica_1__-5329.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[I agree that the media being manipulated by giant corporations is one of the most pressing problems with American mass media. I especially agree with your point that corporations manipulate children to create a sense of brand loyalty. Because children are too young to understand the fact that the media doesn't necessarily portray reality, they are the ideal target for corporations. Whenever children are exposed to the media, they believe what they hear and see. Therefore, when children see product placements in movies or the use of symbolic advertising in commercials, they buy into the idea that these are products they must have to be &quot;normal&quot; or live a fulfilling life. The fact that corporations even target children is terrible because they are too young to see past the tactics the media strategically uses. These children then grow up purchasing products that corporations push towards them and continue to do so into adulthood. This only feeds into the power that corporations possess over society. In order for individuals to see past the strategies used by corporations to create consumers, I believe that society must be properly educated. Without education of the power corporations have over us, we will be unable to break away from their ability to influence our lives.]]></description></item><item><title>RE: (Metcalfe, Angelica 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE___Metcalfe__Angelica_1__-5319.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[I agree with your statement “corporations are everything”. I believe they are the core of many problems in the media, making them the biggest problem. Issues you have mentioned all exist largely because we are consumers, given that gender roles, etc. are established through advertisements, and these advertisements are controlled by the corporations. I also agree that the best way to begin to solve this problem is to be aware of the things going on around you. Americans are ignorant, running around blind to the harmful effects of the media. Consumerism is deeply engraved into our culture and that’s the way it is and the way it’s going to be, so all we can to do help ourselves is to become educated about the media and learn how to be more grounded, down to earth and realize what really matters in life. We need to learn to be good consumers. I would define “good consumers” as people that consume conservatively, that purchase once they are truly aware of what they are buying and why they want it. ]]></description></item><item><title>RE:  (Nathe, Chelsie 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE____Nathe__Chelsie_1__-5316.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[There is an extreme lack of questioning that goes on with news viewers. I agree- most people generally except everything they hear on the news to be absolute truth. I think that that is why there is so much bias, and strong opinion associated with people's political stance. Conservatives, and liberals both believe that they are absolutely correct because their news source is &quot;always&quot; correct. This is a major downfall when it comes to creating legislation in politics, because people do not want to change their opinion. I think that as long as news sources remain bias, we will see people remain to be biased. It is a shame that the media creates this whole problem. ]]></description></item><item><title>RE:  (Mallman, Katherine 3) </title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE____Mallman__Katherine_3__-5291.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[I agree that the way in which advertisers are targeting children is pretty disturbing. We talk a lot about how the media affects us as adults and how wrong it is. It seems even lower to manipulate children. We may be able to become aware of the strategies media is using to draw us in, but as they talked about in the video, it is unlikely that children will understand and therefore they are easier to influence. I remember watching advertisements for toys when I was a kid and after a commercial I almost always felt the need to own that toy. If I ended up getting the toy I was often disappointed because it couldn’t do everything portrayed in the commercial or I did not have as much fun playing with it as much as the children in the commercial seemed to. It is not right that children are being taken advantage of in this way just so people in the business can make profit.]]></description></item><item><title>RE:  Media control/ Consuming soci(Meza, Nick 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE___Media_control__Consuming_soci_Meza__Nick_1__-5287.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[I agree completely with your statement that “Consumerism doesn’t have to be a bad thing.” The problem arises when those in control use their influence to encourage super consumers in our society. I would not go so far as to say that these corporations are brainwashing us, but I would agree that they do contribute in a great way to our culture and what we believe is acceptable (objectification of woman, violence, etc). The solution is definitely to encourage educating Americans on the power of media and advertisements. While there are trustworthy media outlets out there, it is foolish to blindly trust and follow what you are told. We need to be taught to think for ourselves if we are to overcome the issue of media control and influence. I think that public awareness of what is really going on will help to change some of the problems which lead to super consumers and spending in our country.]]></description></item><item><title>RE:  (Metcalfe, Angelica 2) </title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE____Metcalfe__Angelica_2__-5284.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[I agree with you. If we did not have the news and media we would not know any of the things that are important. Yes, the news channels are biased and usually swing a certain way, but at least we are still able to get the gist of things. If we broaden our minds and watch all news channels, then not only are we able to gain the 'other side's' perspective, but we are also able to define our views more clearly. I think that America is generally pretty closed minded and it's because they do not want to learn about opposing sides of their views. If we work towards learning all stances on issues then we will be able to broaden our own views and they will become more clear. American's need to educate themselves and weed out what is wrong and right in the media.]]></description></item><item><title>RE:  (Medici, Leandra 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE____Medici__Leandra_1__-5276.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[I agree completely. I think that symbolic advertising creates a consumer that does not think, and only consumes. This has extremely negative results that can be seen in the exponentially increasing consumer culture in america. Additionally, I think that symbolic advertising is easily spread from person to person, and culture to culture, making it an extremely dangerous &quot;weapon&quot; for advertisers. ]]></description></item><item><title>Children and advertising</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Children_and_advertising-5268.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[One of the most disturbing things I found in the videos was how advertisers were targeting children.  The hope to turn children into consumers at a young age so that they would be consumers for life.  The woman talked about people testing the images on kids and changing the parts where the child even blinked.  Some people she has even studied children in the bath to see how they interacted with thins such as soap.  My first thought was who is this child's parent!  The other part of the video i found very troubling was when one the people that works for an advertising basically said she knew the negative effects of what they were doing but she did it because it was her job.  So her job and making money out weighted the effects it was having on children and society as a whole.  We can talk about how we as adults need to educate ourselves and be aware of the messages ads are trying to send us but these are children who cannot grasp this concept yet and they are being taken advantage of. ]]></description></item><item><title>False Information from the News</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/False_Information_from_the_News-5241.aspx</link><pubDate>Friday, February 24, 2012</pubDate><description><![CDATA[I agree that news also has a big impact on American mass media. But if we didn’t have the news, we wouldn’t hear about things we “need” to know.  It is one of our only sources of information (not that it’s always reliable) about what is happening far from where we live. In my eyes, news is a very odd thing. Not only does it tell us things we can’t use in our daily lives, but it reports things that don’t directly impact us, and makes them sound important! I think people are so sucked into this cycle because they feel that by knowing more information about the world, they’re more knowledgeable. But many news companys have proven to be unreliable sources. I think that unless it directly impacts you or could impact a large amount of people, it is almost a worthless type of news. We need to have news, but it needs to become relevant to our daily lives. We must become informed about where our news comes from, and go against the big news companies that are polluting the American people with false information.]]></description></item><item><title>Advertising lifestyle instead of utility</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Advertising_lifestyle_instead_of_utility-5236.aspx</link><pubDate>Friday, February 24, 2012</pubDate><description><![CDATA[It definitely was interesting to learn in class how advertisers initially started to advertise by explaining the functions of a particular product and then gradually over time, they began to implement lifestyles and social aspects more instead of the utility of the product.  I remember in one of the films they used the Marlboro Man as an example.  In that particular ad, they were trying to sell cigarettes, but mentioned nothing about the quality of the product or anything of the sort! The only thing they sold to us, was the idea that being a strong, macho man meant you needed to smoke cigarettes and this in turn would create a better social life for you.  <br /><br />It's also crazy to think about how much society defines us by the things we own.  That instead of having friends based on their personality, we learn to accept people or want to be friends with people on the basis of the kinds of materialistic things they have.  This kind of message starts early, and I would have to agree, that this is extremely problematic.  <br /><br />]]></description></item><item><title>gender representation response</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/gender_representation_response-5170.aspx</link><pubDate>Wednesday, February 22, 2012</pubDate><description><![CDATA[I almost wrote my response about gender representation as well. I tried to incorporate how it bothered me that the media can affect the way we feel about ourselves, but you did a great job explaining your point with the more specific issues of masculinity vs. femininity and the way they are represented in the media. It is really crazy that the images we see can affect the way we view ourselves. You asked why women believe they need to look perfect and you answered with, “for men.” While I agree with you on that statement, I think it is also result of media trying to sell products to “fix” us; however, women may have the impression that by buying products that promise results will help them get men. I agree that the way gender is represented is an issue because, men and women should not feel obligated to fit into a stereotype that was created by society. It is also sad that women are being objectified. I am glad you covered this issue because the videos about this brought attention to big problems with media, and I think it is really important that it is addressed.]]></description></item><item><title>Less People with More Power</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Less_People_with_More_Power-5166.aspx</link><pubDate>Wednesday, February 22, 2012</pubDate><description><![CDATA[In our day and age, the most pressing problem with American mass media is the trend of consolidation that has been witnessed for the past few decades. We have learned in class and from Badikian’s, &quot;The New Media Monopoly,&quot; that it is increasingly the case that a smaller number of companies own an increasingly large share of the media. From newspapers and magazines to movies and television shows, the “Big 5” (Time Warner, Walt Disney, New Corporation, Viacom, Bertelsmann) operate with an amount of power and influence that runs virtually un-checked. They have become so large that rather than compete, they find mutual benefit in collaborating. The problem with this is what becomes visible to the American public. While we may not be outright manipulated into thinking a certain way, there can be no doubt that we are guided in what we think about. From politics and shopping, to sex and violence, we see what those in the “Big 5” want us to see. Digging deeper, I feel that the greatest issue is in regards to the political spectrum. When a small group is in control of so much, it becomes increasingly difficult to find true and valuable dissent. Dissent is a fundamental element to any democratic system, and while it is common to see the typical two different sides in our news (Right vs. Left), consolidated media leaves out the third, fourth or even fifth side. Furthermore, it has become more common to see sensational news about politicians rather than news of substance. Leaders are attacked for their personal lives and not what they have done or want to do for our people.<br /><br />While so much is controlled by so few, there is definitely an alternative source of news and media. Pilgrim has posted a number of links to reputable “unbiased” sources on his main page. Additionally, keeping an open mind when consuming media and taking into account both “sides” can go a long way.<br />]]></description></item><item><title>Gender Roles</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Gender_Roles-5158.aspx</link><pubDate>Wednesday, February 22, 2012</pubDate><description><![CDATA[I agree that gender representation is a very pressing problem with American mass media. Women are constantly being objectified and infantilized in advertising while men are portrayed as violent and misogynistic. When impressionable children view this representation of gender roles they can be influenced to believe that this is reality. As displayed in &quot;Codes of Gender&quot;, &quot;Killing Us Softly 4&quot;, and &quot;Tough Guise&quot;, this can lead to an increase in violence against women. Also, to go along with your point, girls grow up believing that the images they see of women in advertising are realistic, when they have actually been severely photoshopped. Thus, the media helps define femininity for young girls. When girls buy into this unrealistic image, they begin to become insecure at younger and younger ages which can be connected to gender representation. And the problem is only getting worse with the passage of time. The media have become a prominent aspect of our lives. Because we constantly encounter the media, it has become difficult to escape the affects of gender representation. ]]></description></item><item><title>Deliberative Polling</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Deliberative_Polling-5157.aspx</link><pubDate>Wednesday, February 22, 2012</pubDate><description><![CDATA[There may be no absolute answer to this problem but one example of a way to create an educated and informed community is with deliberative polling.  James Fishkin a professor at Stanford University gathered a random sample of citizens to take a poll on a variety of issues.  Afterwards the participants were required to gather at a single place for a weekend and collectively discuss the issues.  The only major problem I see with the study is that they participants were given materials on the subjects to be addressed.  The material was supposedly an unbiased variety of information, but that is basically impossible.  Hopefully there were encouraged to also seek outside information on their own.  After studying the material the participants engaged in small group discussions with trained moderators.  There have been many of these studies done and the end result is dramatic changes in views.  This is the kind of thing that should be formulating our views, not wholehearted trust in your local news station.]]></description></item><item><title>Couldn't Agree With You More</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Couldn_t_Agree_With_You_More-5150.aspx</link><pubDate>Wednesday, February 22, 2012</pubDate><description><![CDATA[To go even further with what you were saying, it's scary to think that our life is essentially controlled and manipulated by a handful of people who try to convince us to be the types of people THEY want us to be.  I mean, the Disney CEO said that their only objective was to make money.  And clearly, they're willing to do that by any means possible.  I grew up with Disney movies, and I still love them, but when you are able to critique them and look at them from a different perspective, it's only obvious why young girls are rescued by young boys, because that's what all of the media tells us, that boys are the strong and powerful, while girls are weak! And it's sad to think that these types of values are implemented into our minds from a young age and stay with us forever.  Because even with all of the knowledge we have about media and how the big guys use it to harm our society, I feel like it will be a long time before anything gets changed just because it is such a strong project to tackle! But at least we're all getting started by being exposed to these videos. One baby step at a time!  ]]></description></item><item><title>Consumer America</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Consumer_America-5147.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[The most pressing problem in American mass media is the consumer culture we live in. Mass media has used our natural human want to consume, turning corporate symbols into icons in our minds and creating a culture that is largely lazy. The problem of consumerism is very complicated. For example, the institution of advertising, which is continuously more profitable, has become a huge part of our lives, increasingly so with better/cheaper technology. In turn, we have become totally transfixed with buying things. I believe that our culture has suffered directly because of this. There are simply too many ways to basically waste time; we take the easy way out when the option is given to us (going shopping, watching TV, internet, etc.). In addition, we have become such ravenous consumers of media itself that we our losing our ability to concentrate as a society. News is all 15- or 30- second or 1- or 2- minute clips. Twitter is now used as a news source. Pictures are valued over words. And also, the media is becoming consolidated, which basically results in poorer quality media (press), and a less functional society (and government). And I believe that it shows. There are numerous issues, most obviously climate change, that we really should pay more attention to, but it seems that we are too lethargic. ]]></description></item><item><title>Media control/ Consuming society</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Media_control__Consuming_society-5144.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[I think the biggest problem in the U.S. media is that Americans have been turned into consuming machines, but more specifically, the people in behind this; the few powerful corporation’s in charge of what is shown in the media. Consumerism doesn’t have to be a bad thing, but the people in charge of the media have made it a very big problem, and have in a way really made it some sort of a destruction of Americans. The ways advertisements affect us are real sneaky and powerful, and they’ve made us vulnerable, brainwashed, consuming machines that no longer are aware of reality. The source of this comes from the few rich, selfish, evil corporations that get to decide what media we see. The problem of these corporations and the advertising tactics they use encompasses other problems in the media; For example, Victoria Secret ads play a role in the false perception and objectification of women, violent video games commercials are part of why young boys act so aggressively; this is why I think it’s the biggest problem. With a more fair and balanced set of people in charge of the media, perhaps Americans would still be consumers, but they wouldn’t be brainwashed consumers which would mean less extreme of consumers and more critical and real with themselves and the world around them. To fix this problem we need to educate Americans of the media, advertisements, and how to be media literate. Then we need to eventually get new people in these positions of power with different morals and a will to help U.S. citizens rather than harm them for profit. This solution may not be very realistic at this point but if we could get this to happen, I believe it would dramatically improve the problem of our crazy capitalistic consuming society. ]]></description></item><item><title>RE: (PILGRIM -- 1) The Modern Consumer</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE___PILGRIM_--_1__The_Modern_Consumer-5139.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[As a new expert in assessing the media, it is obvious that change needs to occur.  Not only in how the media and news represent our current culture and society, but most importantly, the daily decisions we make to support consumerism has to change.  I firmly believe that the rise of production and consuming, fueled by the greed of rich, is the most concerning problem in our generation.  Propaganda has helped this “disease” stay under the radar because we are constantly reinforced that consuming is good and will make us happy; it’s the “American way”.  This problem is not easily solved because it requires discipline and sacrifice of the culture we are used too.  A modern and liberal education is a good start for people to become aware of our growing societal issues, but people need to use their voice and influence others.  I can just pray that we will become “fully” conscious about our decisions before its too late.]]></description></item><item><title>Creating Consumers</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Creating_Consumers-5122.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[I believe that the biggest problem concerning mass media is the incentive to use it as a tool to create consumers.  Mass media is supposed to be the answer of how to communicate on a large scale.  Its advantages can be seen as we are able to connect globally to almost whoever we want and are able to spread our ideas over the world.  But media isn't used to educate and connect with people.  Those who have a monopoly like grasp over mass media use its power to manipulate its viewers.  Its use is often the opposite of education.  There are two answers I would like to address to this although there are many others.  We could demand that the government steps in to control mass media (which never goes over well), or the people must seek out a broader rang of information.  The latter would take effort that people are not usually willing to give but one i think is necessary in a democracy where people have demanded they be part of their government.  ]]></description></item><item><title>Blame it on the rich white guys.</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Blame_it_on_the_rich_white_guys_-5113.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[In my opinion, the most pressing problem with American mass media is the issue of who has control over media. Because of the “Big 5” companies that control most of media, the American public, and anyone else outside the country that pays attention to the mass media, are being shown a very specific set of messages that only serve the purpose of furthering the business of those “Big 5” companies. Since the “Big 5” companies share members of their respective boards, and frequently do business with each other, as Bagdikian noted in his book The New Media Monopoly, somewhat resemble a cartel. Their influence over the public is great, and the public cannot do much about it because of the size and power of the corporations. Even if the public were to try to do something about their control, the media companies could simply choose to ignore it, and without any publicity, it is unlikely that the rest of the public would even know about an uprising. Also, since media is so intertwined with politics, the people who control the media basically control American politics as well. Because the media is legally allowed to fund and donate money to any cause they want, they have a large amount of power over which legislations and which politicians get noticed and get promoted. This means that the great majority of American citizens really have no say in politics, and that’s without even considering the influence of all of the uninformed voters present in society today that go along with what they hear on the nightly-news.<br />	The only possible solution to this problem is to get as much information available to the public in as many ways as possible, so that the public can know what is going on, and so that they can educate themselves about what is really important, and how they can change the outcome of media control over society and politics.]]></description></item><item><title>Symbolic Advertising</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Symbolic_Advertising-5086.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[I would consider the use of symbolic advertising as the biggest problem within the American mass media system. Rather than attempting to sell products based on their utility, products are pushed based on their social meaning. The attempt to sell a lifestyle causes individuals to continuously feel inadequate and leads to the belief that purchasing certain products will improve their way of life and increase their social standing. Because advertising is attempting to sell a lifestyle, individuals are constantly being manipulated into consuming more and more. However, several individuals are oblivious to the fact that symbolic advertising is strategically being used to increase consumption. This creates the media's definition of the perfect consumer: individuals who do not question advertising and simply consume. My opinion has been reinforced by several of the documentaries we have watched in class, including &quot;The Ad and the Ego&quot;. This documentary addresses the fact that the affect of advertising is cumulative and unconscious. The average individual is exposed to over 1,500 ads a day and as exposure to advertising increases, it slowly begins to alter the way individuals perceive reality. Individuals begin to believe that their lives should resemble the lifestyles portrayed in advertising and when their reality doesn't match up with the media's idea of reality, they are led to consume in order to achieve that lifestyle. Therefore, I would consider symbolic advertising the most pressing problem. ]]></description></item><item><title>News Control</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/News_Control-5083.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[I think one of the biggest issues about American mass media is how the news presents us with false or incomplete information that we are then expected to believe.  The news has the ability and power to sway people’s opinions easily because a lot of people take the information that the news feeds us at face value; they believe it immediately.  However, when people are skeptical about information that is provided in the news, they put somebody in a white coat who appears to be a doctor because they know that we will believe it then.  I don’t exactly know any solutions to this problem.  I guess people can be more aware of the kinds of information they are receiving from the news and research it’s validity.  However, I feel like this kind of false representation will not end anytime soon.  The government relies on news media in it’s favor to dilute the seriousness of problems that occur in our country.  And because the government needs the news media, it will always exist.  ]]></description></item><item><title>Corporations are everything</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Corporations_are_everything-5082.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[I believe that the most pressing problem with American mass media is the giant corporations, which make all the decisions about what we watch. Not only do they have to power to show us anything, they have almost no boundaries. It was brought up in class that a majority of these corporations are run by white males, which can explain the ideas of female objectification and the male persona of being dominant. We have been trained since the day we were born that women are supposed to be lesser than men, and bow down to their every desire. I don’t ever remember seeing a man in distress that was saved by a woman! Not only can the companies influence what we are supposed to believe about ourselves, they can also manipulate us into buying things we don’t need. This has also been pounded into us since we were young, with almost every TV show having a product tie in that you HAD to own to be cool or have a REAL childhood. These companies want brand loyalty, and aren’t afraid to start at a young age. While all these corporations want is money, they know all the propaganda techniques that suck us in and make us do what they want. I believe that the only way this can be stopped is to be aware of the things going on around you. Don’t fall into the trap of these large corporations. While I’m not saying you shouldn’t go out and buy the next big movie because you liked it, at least be aware that you don’t need to buy the toy, book, CD, or DVD combo pack to live a fulfilling life. Understand that you are your own person, that women aren’t any less than men, even if that idea is portrayed in the media, and that you don’t have to be violent to be a true “man”. Try and make an effort to stop watching things that have that message, and you’ll begin to realize how much you have been convinced of something you don’t truly believe.]]></description></item><item><title>I agree!</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/I_agree_-5078.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[I agree with the fact that we need to slowly detach ourselves from the media. It consumes us because we let it. If we can become aware of media's intentions, we can focus on weeding out the good from the bad. It really is sad that the media makes up what we believe as a society. It's sad that as consumers, we consider &quot;what's in&quot; or &quot;what's ok&quot;, before we buy. I try not to let the media influence my life but sometimes I find myself being a follower. I feel as if in some circumstances, it's unavoidable to not be a victim of the media. But as you said, if we become aware of it's intent, we can be the people we want to be and not who the media says we should be.]]></description></item><item><title>RE: (PILGRIM -- 1) RESPOND TO THIS QUESTION -- to begin</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/RE___PILGRIM_--_1__RESPOND_TO_THIS_QUESTION_--_to_begin-5076.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[I believe that the most pressing problem with American mass media is gender representation. Throughout the films that we've been watching in class, male masculinity and dominance and female objectification and submission has been prominent. It is really upsetting to grow up with mass media being such a large part of our lives. Media encourages that women are nothing but objects. It encourages that women need to change; they need to look perfect. When a girl grows up, she is forced to believe that she has to look a certain way, and why? For men. It's not fair to be a woman, and feel like we need to change our bodies so that men will be happy. I have two younger sisters and one day I watched them play &quot;fashion show&quot; and I heard them talking, saying things like &quot;Does this look good on me?&quot;, &quot;Do I look skinny?&quot;, and &quot;Does this make me look fat?&quot;...I told them not to talk like that because they shouldn't even have to be worrying about those things! They're eight years old! It's just amazing how society is created by the media and the media is created by society. ]]></description></item><item><title>Manipulation to make profit</title><link>http://pandora.cii.wwu.edu/boards/post/ClearChannelnopanel-9-reply/Manipulation_to_make_profit-5062.aspx</link><pubDate>Monday, February 20, 2012</pubDate><description><![CDATA[I believe the biggest problem is the way media uses us to turn us into consumers and make profit. It is wrong for the media to play with our emotions in order to sell products. It is unfair to be made to feel inadequate for not measuring up to the unattainable standards of beauty represented in advertisements. This is made worse because the media uses ads in a way that we are influenced most when distracted. It is clear that because the media affects us most greatly when we are preoccupied, what is happening is not always conscious or preventable. Therefore one cannot simply state that they are in no way persuaded by the media, because everyone is. Many refuse to admit that it is not more than their personal preferences that affect their decisions on what products to buy. From the information I have gathered from this class, influence is impossible to escape. I think the only way to solve this problem is to become aware of the affect the media has on us. Then we may ask ourselves what the intentions of certain ads are, and try not to satisfy those objectives. We need to recognize the falseness in advertising and understand that, as much as ads would like us to believe it, buying into the media will not make us any happier. When we become aware that we are all affected be can detached ourselves from advertising.]]></description></item></channel></rss>
