<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>NBCohyouGE</title><description /><link>http://pandora.cii.wwu.edu/boards/board/NBCohyouGE-3.aspx</link><language>en-us</language><lastBuildDate>Monday, February 27, 2012</lastBuildDate><item><title>The big boss </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3/The_big_boss_-978.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[Most of our decisions, assumptions, beliefs, and values are based on what we know for a fact. Mass media plays a big role in shaping our society, and we depend on the information we get from the media and communication to keep doing what we do on a daily basis. one of the most pressing problems with mass media is the negative influence it has on people and the public opinion. young people's minds are shaped by what they watch on tv and what they read on the internet. They are always surronded by ad's that expose sex, violance, etc. Ad's  tell  young girls and women how to live their lives, how to look, what to wear and this has created a lot of issues. Moreover, media set standards for the society to live by. women are more beautiful when they are thin, men should act like men and exert violence, etc. Media also influences the public opinion. It can be very biased and manipulative. Media is controlled by big powers, and people who are in control of the media are very aware of it's big influence on people. The media is a tool for people who are in control to dominate, and to change public opinions to fit with their own objectives. we are rarely exposed to the truth by media. The only thing that matters to some people in the media and the corporations owning it is the money. ]]></description></item><item><title>Discussion ended Feb. 26 sorry The big boss </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/Discussion_ended_Feb__26_sorry_The_big_boss_-5401.aspx</link><pubDate>Monday, February 27, 2012</pubDate><description><![CDATA[We can't give even the 15 because midnight Feb. 26 was the deadline. Sorry.<br />Pilgrim]]></description></item><item><title>NEED YOUR NAME RE: RE: (Anonymous) The big boss </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/NEED_YOUR_NAME_RE__RE___Anonymous__The_big_boss_-5400.aspx</link><pubDate>Monday, February 27, 2012</pubDate><description><![CDATA[To give some points, we need your name -- remember the length limit too.<br />PIlgrim]]></description></item><item><title>RE: RE: (Anonymous) The big boss </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE__RE___Anonymous__The_big_boss_-5399.aspx</link><pubDate>Monday, February 27, 2012</pubDate><description><![CDATA[Anonymous is me!]]></description></item><item><title>RE: (Alomair, Reem 1) The big boss </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE___Alomair__Reem_1__The_big_boss_-5398.aspx</link><pubDate>Monday, February 27, 2012</pubDate><description><![CDATA[It is absolutely true that media influences every aspect of American culture. Scarily, the media, what we depend on for our news is controlled by big corp. and pr firms. The notion of a democracy is that people have the freedom to make thier own decisions but when corp and pr is influencing us, we can’t make our own decisions.]]></description></item><item><title>RE: (Alomair, Reem 1) The big boss </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE___Alomair__Reem_1__The_big_boss_-5397.aspx</link><pubDate>Monday, February 27, 2012</pubDate><description><![CDATA[It is absolutely true that media influences every aspect of American culture. Scarily, the media, what we depend on for our news is controlled by big corp. and pr firms. The notion of a democracy is that people have the freedom to make thier own decisions but when corp and pr is influencing us, we can’t make our own decisions.]]></description></item><item><title>RE:  (Bryan A 3) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____Bryan_A_3__-5396.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[yes, capitalism is running rabid in the media industry. And unless they start doing something illegal there's nothing anyone can do about the liar scumbags that they are. But, if they weren't making so much money and having so much success would they still spend billions of dollars a year on it. The only case in which this could happen, them not seeing the gains from advertising and PR, and media, is if we as a people get educated and stop eating up all the BS! the only reason products are sold in the quantities they're sold in regardless of the fact that they actually suck or they were made in a factory where people regularly commit suicide never crosses most of our minds. The VAST majority of the population is completely ignorant to what we are learning in this class. If people were given the resources and ability to think for themselves then this wouldn't be as bad of a problem. they may even just give up trying to lie straight to our faces. EDUCATE EDUCATE EDUCATE! This is the only way to success on all aspects of life, almost. Not just in media literacy but in NORMAL literacy as well. High school level education is regularly not enough to trigger a person to feel intellectual.  ]]></description></item><item><title>RE:  (allen,bryan 2) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____allen_bryan_2__-5392.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[I have to agree with Bryan here. When I think about the ability for media to warp or shape my own mind I think &quot;ha they have no power over me!&quot;. And to a certain extent that is true. I can see right through the majority of advertisements out there. The others I just don't understand I guess. But really when it comes to social/political issues such as do I think we should go to war or what person am I going to vote for I have to say I make those decisions based off of information that I gather for myself. I realize that the liberal and progressive email lists I subscribe to share loads and loads of bias information and instead of even giving in to ads that frame a situation the way I already see it doesn't mean I don't see right through the bias and take it into consideration because that's how I was raised. Not in a believe this or believe that type of upbringing but a make your own decisions based on what YOU believe in and what you see to be most ethical and beneficial for all. We do have the power to make our own decisions Bryan, right on. ]]></description></item><item><title>RE:  (Banks, Kyle 3) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____Banks__Kyle_3__-5383.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[i think that you make a good point, but supporting as bigger idea. this society is based on capitalism. And selling a good, for profit. Mass media in my mind is the best sales person in the history of the world. They have sold and keep selling many goods( Information, products, sense of self). Smart consumers get all the information they possibly can on an item before they purchase. Mass media has reshaped the sales game and created both sides. You look to them for info and they profit on most of the decisions that come of it.This to me is capitalism at its finest. The biggest problem I see with all this is that we as a society have allowed them to set the status quo . By not creating a opposing voice that is strong enough we as a society allow them to push the product and make all the money. If we created a system where more voices were heard and  less unbiased opinions got out then we would have the  society that most people think we are. where everyone has equal opportunities. But I offer that the current system should be acknowledged for being so good at creating the the way things are done and delivering over and over and being able to shut out opposition to this point. ]]></description></item><item><title>Buying the Unattaible</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/Buying_the_Unattaible-5350.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[I agree with you on that, but there is a deeper level. Corporations and mass media are selling this sense of perfection because, as we all know, nobody in world is perfect. Yet they make it seem as though that by buying there products, it can easily be attained. Once again ,reiterating a fact, they are basically selling an unattainable ideal that society will forever try to reach. If you think about it, perfection is the best item you can fool people into buying.]]></description></item><item><title>RE:  (allen,bryan 2) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____allen_bryan_2__-5339.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[I do believe that media can be very influential to us consumers in so many different ways, but i also see how we as consumers should be blamed as well. we are the one's who are watching the ad's and buying the products. we as consumers are giving people in power the opportunity to basically take advantage of us. the media definitely has an impact on the way we stereotype others, but the way we are raised and the environment we are surrounded by plays a role in shaping our perceptions of others. when we say something like &quot;the media is responsible for the violence we see in some kids&quot; we can't only blame the director, producer, movies company who have made the movies, but we also need to blame the parents letting their children be exposed to these movies. Maybe the media should take the bigger chunk of blame because after all they are the ones who are creating the ads, movies, etc, but we need to also acknowledge the fact that we ourselves are also responsible. ]]></description></item><item><title>RE:  (Bennett, Kevin -2) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____Bennett__Kevin_-2__-5278.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[I feel that there is too much blame on mass media. Yes they are serving up a very warped and bias opinion to make big profits and cultivate a subordinate culture they can control.But shouldn't some blame fall on everyone as consumers most of us adults have thought we were independent thinking beings and made choices are are own will and judgement. So why is all the blame on media and not some taken by ourselves. This is a blanket statement I am sure will get objections but all of us at sometime have conformed to a stereotype they want( the hot model, the buff guy)we are to blame to being controlled so easy. We all pay thousands of dollars to attend a university with unlimited resources to shape our own opinions but in the end we still probably fall into the mold the mass media had in mind. ]]></description></item><item><title>RE:  (Bennett, Kevin -2) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____Bennett__Kevin_-2__-5273.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[<br />I agree, I believe that mass media has falsely advertised male and females in their ads. The mass media does what they can to the ad to make the model look as good as possible even photo shopping someone else’s nose or eyes to make the model look even better. We see this and most the time we have no idea that the picture had been altered or whatever but what we see is someone incredibly good looking. In some cases we compare ourselves, which could potentially lower someone’s self esteem. Whether it be watching a movie or looking at a magazine rack its hard not to look and compare. Mass media has ruined the way we look at each other, how is someone supposed to compare a model on a magazine to someone they see at the gym or grocery store? Expectations have gone through the roof for how people are supposed to look; in some cases I think that all that people look for. The image of someone has become such a big part of life that its hard not to judge someone immediately and I believe the mass media has put this into our head.  <br />]]></description></item><item><title>Im sick of big old Mass Media</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/Im_sick_of_big_old_Mass_Media-5267.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[I agree with you that mass media has a negative impact on people and people’s identity. Mass media’s view of what a man and woman should be like doesn’t work for every man and woman. Not all men are strong, confident and show no emotion. What about the men out there that are shy, with low self-esteem, how will mass media affect them? And what about women? Not all women are skinny, open with their emotions and fragile.  Mass media has forced their views on people who don’t necessarily want these views and just want to be themselves, which is almost impossible because everyone is so focused on what the media portrays as attractive and cool. I have found that mass media has made most people fearful of dating and relationships. What I mean by this, is that most men have to work out and diet and bulk up to have confidence to ask a hot girl out. With women, they wait for the men to ask them out and if he isn’t someone who looks really big and confident then they will not want to go out. Mass media has just ruined love in a way, or at least truly warped the view of love. It used to be that a guy would ask a girl out if he liked her personality or got along with her well as a friend. Now it’s mostly asking people out that you find attractive or similar to magazine models. It makes me sick.]]></description></item><item><title>RE:  (Pilgrim) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____Pilgrim__-5207.aspx</link><pubDate>Thursday, February 23, 2012</pubDate><description><![CDATA[<br />Most of our decisions, assumptions, beliefs, and values are based on what we know for a fact. Mass media plays a big role in shaping our society, and we depend on the information we get from the media and communication to keep doing what we do on a daily basis. one of the most pressing problems with mass media is the negative influence it has on people and the public opinion. young people's minds are shaped by what they watch on tv and what they read on the internet. They are always surronded by ad's that expose sex, violance, etc. Ad's tell young girls and women how to live their lives, how to look, what to wear and this has created a lot of issues. Moreover, media set standards for the society to live by. women are more beautiful when they are thin, men should act like men and exert violence, etc. Media also influences the public opinion. It can be very biased and manipulative. Media is controlled by big powers, and people who are in control of the media are very aware of it's big influence on people. The media is a tool for people who are in control to dominate, and to change public opinions to fit with their own objectives. we are rarely exposed to the truth by media. The only thing that matters to some people in the media and the corporations owning it is the money. ]]></description></item><item><title>Please use reply, not post -- RE: The big boss </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/Please_use_reply__not_post_--_RE__The_big_boss_-5174.aspx</link><pubDate>Thursday, February 23, 2012</pubDate><description><![CDATA[Please use reply, not post -- thanks. Pilgrim]]></description></item><item><title>Respond to this question -- to begin</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3/Respond_to_this_question_--_to_begin-958.aspx</link><pubDate>Friday, February 17, 2012</pubDate><description><![CDATA[After many weeks in J190 and many videos and much exposure to media theories, various problems of the media, evidence and assertions from scholars Ben Bagdikian, Robert McChesney, Neil Postman, Mark Crispin Miller, Stuart Ewen, Jean Kilbourne, Sut Jhally, Alvin Poussaint, Naomi Klein and dozens of others, YOU have now been exposed to many media problems (including areas such as violent masculinity, gender representation, consumerism, propaganda and others). YOU are now, in a way, an expert well qualified to assess the media.<br /><br />So, Pilgrim asks this question: <br /><br />In YOUR view, what is THE MOST PRESSING PROBLEM with American mass media -- and what how can it be solved?<br /><br />Argue fully why your problem is THE main problem -- and explain your solution if there is one you think will work.<br /><br />------<br />In your OTHER TWO ENTRIES later in the week, you may want to tell a fellow group member why hers/his problem is not all that important, focus on a flaw in another's argument, offer an alternative solution, offer supplementary material for another's argument or argue why your problem is more important than another's.<br /><br />Pilgrim hopes you learn much from this exchange, and he will drop in with a comment here and there. Good luck.<br /><br />P.S. Remember -- put a 1 after your name in your response to this question; put a 2 and a 3 on your next two entries.]]></description></item><item><title>RE:  (Banks, Kyle 2) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____Banks__Kyle_2__-5347.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[Agreed.  Ultimately, it is up to the people if they want to change. What we know right now is comfortable to many, and, even if change is for the better, to them it may not be worth the instant satisfaction and trust they experience from the media now.  I believe that it will take so many more people questioning than there are right now to bring about any real change, but that doesn't deter me from continuing to examine closely what I hear and see.  For right now I can at least help myself, and other individuals can help themselves, but for all of society to follow, everyone must not only be informed but use their knowledge.]]></description></item><item><title>I agree the road may be long</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/I_agree_the_road_may_be_long-5307.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[I agree with you that media education would be a good place to start the shift of change for the better. But lets not be afraid of the risks and length of time it will take to justice. I mean certainly all the professionals in all the videos knew the risk of standing up to mass media but they aren't afraid to try and get the truth out to the blind public masses. We as a people need to stand up to this mass media giant and slay it together. If we start educating our children at a young age we might breed a new generation of warriors to combat mass media's flawed views of the world. So what I'm saying is lets do everything we can to make sure that future generations don't fall into the same web of bullshit that mass media has spun. Don't give up or be afraid of bullies, even the giant mass media is just made up of people. Hitler was big and scary and hes dead now.]]></description></item><item><title> (Asfaw, Seble 3) : Good Solution, Vague Effects</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/__Asfaw__Seble_3____Good_Solution__Vague_Effects-5300.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[It's true that we need to educate people about the media, that part I agree with. But the difficult question that still remains is:WHETHER or not they will be willing to learn? I'm no saying everyone, but a majority of people will believe anything the media has to say. And it has gotten to a point where they will deny the truth, no matter the evidence that is thrown right at there face. People in general have a tendency to stick with what they are familiar with. Also, let's not forget the fact that we live in a technologically-advanced era. Folks are to busy worrying over getting the next &quot;big thing&quot; or watching a favorite program; and it's been like that for decades now. So unless someone knows the truth, is willing to get the truth out, and has the funds to combat the PR and media &quot;big heads,&quot; we won't see a good shift in people's awareness of mass media and PR for a very long time.]]></description></item><item><title>RE:  (Brady, Andrew 1) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____Brady__Andrew_1__-5282.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[Although a lot of people said that the most pressing problem in media are gender representation, representation of women, consumerism etc… After reading this reply to Pilgrims question, I agree with the statement that media has lost the voice of the people. As a society we are not being represented in a realistic way at all. A lot of the other pressing problems in media are caused because it has become so hard for the voice of the people to be heard. Media has completely gotten rid of public opinion so a lot of the things mentioned in the media can be false. The public although, believes that the media is there to inform us so they wouldn’t think that what is being broadcasted is not true. That’s why classes like journalism are here to teach us about how media can manipulate the mind of society. They have so much control and power over what we do that we don’t even notice it. I definitely agree with the statement that this person made about having media literacy education in schools. In “Consuming Kids,” we saw how early in age media can start affecting people. If we educate people early on about the media we can slowly start changing how media works. ]]></description></item><item><title>RE:  (Alex Bigelow) (Brianna Brothers)</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____Alex_Bigelow___Brianna_Brothers_-5266.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[I completely concur with the statement that the media obscures / hides the facts and that it is hard for the average, unassuming American to even know where to look, to dig deeper to find the truth.  However, I agree that this unassuming viewer is not blameless, though perhaps uninformed.  It is our job as citizens to keep a check on our surroundings, on what factors into our daily lives, and therefore our job to question the powers of government and media.  If there is enough protest and demands, I would hope that in the best situation that we as a society could bring about a change in media honesty.   Details would not be obscured in small print and doctors couldn't be bought off. But at this point, it may be too late for such honesty, and all we can hope for to bring about a change in the media consciousness of the average American is to inform them, challenge them to question what they are seeing and hearing, then decide for themselves whether to be swayed.  ]]></description></item><item><title>RE:  (Almassi, Tara 1) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____Almassi__Tara_1__-5261.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[I completely agree with what you are saying. The media indeed has created certain standards for women to live by. A woman needs to be thin to feel beautiful and attractive. unfortunately, this has created a lot of issues like bulimia, and anorexia. The media also sets standards for men. It portrays men as muscling, brave, strong,etc. In some cases, this image of men has encouraged violence. Moreover, media has played a big role in shaping attitudes about masculinity as much as it plays a role in creating stereotypical representation of women and femininity. Media shape men and women subliminally by sending messages through the ads, movies, shows we watch on a daily basis. ]]></description></item><item><title>RE:  (Avery, Laura 1) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____Avery__Laura_1__-5260.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[       The subtle ways in which television, and to a larger extent media, affect our day to day lives is built upon a foundation of discretion. Such is the analogy of referring to our media today as more propaganda than anything else. Furthering this unfortunate truth is knowing that propaganda at its best does not come off as such. It beguiles, tricks, charms, and hypnotizes the viewer. And no more relevant is the punctuation of race through the lenses of entertainment television. You touched upon this briefly but may need a bit more understanding and expansion because its relevance widely affects the culture in which we live.<br /> <br />	Entertainment television is supposes to mimic and to a larger extent create a world that is more entertaining than the one we live. It is sexier, more dangerous, riskier plot themes and so on in which captivate the mundane viewer. Yet it is also supposed to be a mirror in which society views itself. If it is a mirror, though, it has perpetuated to some extent gender and class discrimination. As you pointed out, blacks only play roles of criminals or on certain occasions, the righteous African American, although rare can this case be seen. Hispanics are portrayed as migrant workers or pot smoking mooches (Cheech &amp; Chong). Asian Americans are good at math but struggle with social skills are avert violence. And the most pressing of all of these being the portrayal of woman. Women are gold diggers, sexual beings are at a touch or look are instantly ready for sex. They ask, beg and need a man to save them because even the strongest of woman, the most intelligent and powerful woman always seek and yearn for a man to sweep them away to a “Dreamworld.” And here, from the portrayal of woman comes the manifestation of the male ego. The “Tough Guise.” Men use violence to assert their dominance. Solving a problem verbally makes you less of a man. It makes you weak. That is not how men solve problems; therefore you must not be a man. <br /><br />	These ideas are perpetuated solely through ignorance and the unwillingness of media to mirror current society. Mass media is a representation of the affluent white community which makes up so little of the population. This punctuates the problem in which we face now and will continue to face as long as public opinion and media used as a tool of entertainment is in the hands of five major corporations. Equity is important in a world as diversified as the one we live and until we empower one another, race and genders included, changes likely will not happen. <br />]]></description></item><item><title>RE:  (Banks Kyle - 1) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____Banks_Kyle_-_1__-5231.aspx</link><pubDate>Friday, February 24, 2012</pubDate><description><![CDATA[I would agree that consumerism is a pressing problem in America. I think this also has a huge affect on the way large corporations use advertising targeting kids like we saw in the video &quot;Mickey Mouse Monopoly.&quot; This film gave prime examples of how the Disney franchise pulls in money not only off of their films but also by the merchandise they sell in stores like puzzles, posters, action figures, and advertising placement through contracts with companies like McDonald's. Toys and images are placed with young children's happy meals to get them to want that product and pressure parents to provide those products for their children, which in turn causes parents to consume these products because their children are being targeted to believe that they need these products in order to be happy. I think this cycle start at such a young age that it conditions us to continue to be consumers as we get older. However even with all the out side pressures, advertisement targeting, and media ambushing, I think people really need to take a look at the things they consume in their life and decide what is worth consuming and what is not. Everyone has the freedom to choose whether they consumer or whether they don't. We are not robots programed to mindlessly consume. We still have the freedom of choice to consume or not and work against this developing cultural and social norm in our country. ]]></description></item><item><title>RE:  (Almassi, Tara 1) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____Almassi__Tara_1__-5221.aspx</link><pubDate>Thursday, February 23, 2012</pubDate><description><![CDATA[I completely agree with your opinion on medias representation of women. A lot of the problems women in society face are due to media setting standards for women that are unrealistic. Media has a way of degrading women and turning their bodies into objects of desire. I think that women aren't the only ones being affected by media though. Men deal with the same amount of presser from the media as women do. They have unideal body images for men as well. They make men believe that they need to have a certain body to fit into society. In some of the videos we watched we saw how being a man ment that you had to be strong, brave and masculine. So not only are women being oppressed by the media but men are being equality oppressed too. ]]></description></item><item><title>RE:  (Briana Brothers) </title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE____Briana_Brothers__-5156.aspx</link><pubDate>Wednesday, February 22, 2012</pubDate><description><![CDATA[        Stances like the one you have made, though accurate throughout, dispense far too much blame to corporate and big businesses. Not to denounce their part in manipulating and “setting the agenda,” I agree in that they should share a piece of the blame for the predicament (media illiteracy) that we encounter today. Although, I find one fundamental error in your testament: Neither mass culture nor mass media (public relations, large corporations etc.) is drastically more to blame than the other. Yes, manipulation is rampant when it comes to testimonies by experts as well as the clear absence of “exact facts or truth,” but by deflecting the blame, then too do you deflect responsibility. <br />        Advertising, public relations, and mass media are them more a product of mass culture than mass culture is of them. Advertising reacts to mass culture. If it works, it continues until it no longer works. Change is therefore just as rampant as fads and styles. The burden then comes to the group affecting the advertising which just so happens to be mass culture. Although this may be the most paramount and uphill battle we as a culture have ever face (although obesity certainly contends), the only way any this will change is if mass culture accepts responsibility for allowing itself to be manipulated. I personally do not believe we are predispositioned to be attracted to certain thoughts, images, or concepts. We learn them. We learn to value certain ideas such as sexuality over competence. We learn to value material items over personal worth. Therefore if there is going to be a change, it must first come from, in this case, mass culture. The one fight I find the most difficult to confront, though, is that of children and child advertisement. This to me is a horrific challenge because it truly is Ph.D’s vs. three-year-olds. It then becomes the burden of the family to raise the child with the intestinal fortitude of someone other than Mickey Mouse or the latest Cartoon Network character. By teaching and instilling values in children such as violence and objectification of anyone does not define a “hero,” it defines a loser, a sty, and anyone else who degrades or preys on any type of cultural degradation.<br />	Not to argue with everything you stated, as I agree very much with the points you illustrated, I just feel the responsibility MUST be mass cultures. Otherwise, will anything really change? Probably not. (I’m being a bit argumentative for the sake of the assignment, and I liked your post title.)<br />]]></description></item><item><title>I am sick of all your LIES!!!!</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/I_am_sick_of_all_your_LIES____-5145.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[The most pressing problem in America’s mass media is the fact that it is so hard to obtain the exact facts or truth. Public relations go out of their way to provide a third party advocate in order to make a statement, or views on a subject seem more credible. In many cases we see how corporations use this as a tool to manipulate people into believing what the corporation wants the masses to believe. For example when a new drug is released PR will create a video (VNR) to be sent to a news station where this video will debut the new pharmaceutical, and a Dr. will state the benefits of the new drug in order to make people think that the drug is safe for use. In the short clip the Dr. won’t read off the fine print list of side effects that are barely visible at the bottom of the screen; much like how media won’t tell you the side effects that media will have on your children when they are exposed to violent images or hyper sexualized advertising. As far as the new drug is concerned, its corporates motive to get people to think this new drug is safe by bringing in an “expert” to make their statement or views on the drug appear safe to the people. This is only one example of how public opinion can be manipulated for the benefit of corporate gains. By using people such as Doctors, politicians, and “eye” witnesses, the more corporate can get people to think they make their own decisions or create their own opinions. People think they make their own decisions on things like, what cloths are better to wear, what party is better to vote for in the next upcoming election, or what wars are worth fighting over seas. However, the truth is no one really does make their own decisions based off these issues when the media sets the agenda. The people don’t create the menu, media and big business, government, and large corporations provide issues for people to be exposed to. Even if people are not being told how to think about an issues they are still being told what to think about, and are only provided a certain about of information about an issue and are very rarely provided with all the facts.   ]]></description></item><item><title>Pilgrim Response</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/Pilgrim_Response-5143.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[THE most pressing problem with the media today is that it is nearly impossible to get the voice of the people through all the BS. In order for us to have a true democracy people need to have access to truth and reality based media, which almost doesn't exist. So much of what we hear is filtered in a way that doesn't get the truth across. In some cases it is entirely falsified. I believe the solution to this problem is legislation that vilifies those who transmit false information. For those that have programming based on opinion, there should be requirements for disclaimers that their program is opinion based. There also needs to be aid given to networks like PBS, IFC, and NPR, in order for the average public to get their voice out. Taking money out of the equation would also help a great deal by taking the incentive of profit out of the media. Basically have a system of checks and regulation to keep the airwaves free of filth and lies. Something else that would help would be to make media literacy a required part of education for all ages, in an effort to give people the tools they need to question what others say and to believe logic and reason before the opinion of a stranger. ]]></description></item><item><title>RE: (PILGRIM -- 1) Respond to this question -- to begin</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE___PILGRIM_--_1__Respond_to_this_question_--_to_begin-5138.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[The most pressing issue created by the media in American culture is it how it shapes and corrupts our culture. Our culture, one of consumerism, is absolutely dictated by advertising corporations. In an effort to make money, corporations market products to the American society by selling them lifestyles. These marketed lifestyles reflect a very small percentage of the population, and yet are meant to represent the 'ideal' lifestyle. These ideals demonstrate impossible standards of 'beauty', re-install the 'ritualization of subordination', and stimulate and individualistic and material society. These messages, with which we are bombarded 3000+ times a day, shape our culture and are responsible for the increase in masculine violence, feminine subordination, and environmental waste in American culture. ]]></description></item><item><title>RE: (PILGRIM -- 1) Respond to this question -- to begin</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE___PILGRIM_--_1__Respond_to_this_question_--_to_begin-5131.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[The most pressing issue with the current mass media system is the corporate infiltration into the system. The Big Corporation’s ability to shape the stories and news and have it presented in the way that makes them the most money, and control the masses is the most important issue needing to be addressed. The money drives the stories which in turn shapes the views and bias info given to society and shapes elections and misinforms the public into a system where the only winners are the ones at the top pulling the strings. There is a solution to the problem and it is the internet, the internet is a medium that anyone can become a source that can share their opinion and help give the whole story. Social Media like youtube, twitter, facebook, allow users to freely post information and share stories. This is the starting point to combating the powerful giants that run mass media. We saw a small bit of what the internet could be to meeting this need with the rebellion in Libya.  twitter, youtube and other websites played vital roles in bringing the current info right into public view without the distortion. This also in my opinion is what Noam Chomsky imagined when we was speaking out against the broken mass media system.]]></description></item><item><title>RE: (PILGRIM -- 1) Respond to this question -- to begin</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE___PILGRIM_--_1__Respond_to_this_question_--_to_begin-5121.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[       The presence of absolutes does not exist in the world we live. Most certainly in the relationship between mass media and mass culture is this present. This complex and multi-dimensional relationship makes it difficult to divvy the blame. Who is really responsible? Well, let me first start by stating the obvious. Mass culture is not entirely to blame, nor is mass media. Our relationship between one another creates systemic problems that bring light to more pressing and urgent issues. Such is the case of mass media fragmenting and distorting the female body.<br />       The fragmentation and objectification of the female figure so to present the perfect image of what a woman should be guides children, teens, and young adults to internalize their imperfections. Jean Killbourne explained how the female body type we (mass culture) see in ads makes up only five percent of body types in the world. This presents numerous issues starting mainly with the progressive nature of eating disorders in young adolescent girls, as well as the increasing number of eating disorders with adolescent boys. Ironically enough, the perfection our culture is bombarded with through advertisements couldn’t be farther from the truth. Perfection is not real, at least in the real world. The women we see are represented as having perfect skin or the perfect body because of the product, when in fact a computer is doing the enhancing. Instead of buying lipstick, maybe we should all buy PHOTOSHOP!!!!!. The creation of the perfect female figure is what pushes women, primarily young women and girls to seek something that doesn’t exist. Perfection. By constantly being reminded and told that to be perfect, one must buy a product or wear a certain makeup, the internalization of imperfections become ever more present. Although one might believe this argument to be a slippery slope, let us bare it down. The constant bombardment of the perfect, beautiful woman forces the mind to find the differences. By locating the differences, the mind now notices the imperfections. By internalizing the imperfections, the subject now turns to products to enhance their appeal so to create their ideal selves. There the constant strive for self-improvement exists and in turn, a consumer is born. If a consumer is born and constantly fed the idea that their “imperfections” can be fixed, so too does this mindset translate to other products i.e. weight loss pills, make up, clothing and so forth. The alternatives to such problems can lead to self-destructive acts of self-deprivation. Therefore it is only safe to believe that if the ideal woman, one who is perfect in every way is forever cemented in our aesthetic world that eating disorders will continue. <br />	Although I only touched on one of the man different ideas Killbourne addressed, I believe that the portrayal of the ideal, perfect women is the most difficult. What we see is internalized and therefore the idea of comparison is planted. How can one compete against something that doesn’t even exist? Honestly, I find myself a bit short of words to even try to answer this question I have presented. Do we stop looking at advertisements? How do we stop what we see everywhere. My only though is to rely, as Postman explains, on education and institutions before such ideas of inferiority grow and inevitably lead to destructive behaviors. I believe now and will continue to portray that mass culture should bare much of the burden of our current circumstances given that we are the ones that have to change. If this is to be fought, this must be won at the dinner tables, the living rooms, the car rides and everything we as future parents will possible do with our children. Not only reinforcing the ideals of honesty and integrity, but that of self-worth not being manifested and internalized from material and aesthetic obsessions.  Beyond that, what else can I hope for.  <br />]]></description></item><item><title>Response to Pilgrim</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/Response_to_Pilgrim-5106.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[The main problem American mass media imposes on society, in my opinion, is how people of every race, sex, belief, and social class are presented.  This concern not only covers how women are portrayed as sex objects and men are taught to be violent in order to be masculine, but also the treatment of immigrants, blue collar workers, and basically anyone else who is not a rich white male.  Our system of mass media  gives the latter the opportunity to reach millions with their representations of how certain people should be viewed, often in a comic way that may be easy to identify, but also more subtly.  How often have we seen, in a serious drama for example, a black man stuck in for ghetto comic relief, or a woman as but a romantic interest for the main character, to be rescued no matter how intelligent or strong her character is supposed to be? These messages run deep, from tv shows and advertisements to music that many are exposed to from a young age.  The media takes the opportunity to introduce children or even adults to varying demographics before they might have met and formed relationships, learning what a person different from themselves is really like.  If you are informed and have an open mind, it will be easier to dismiss what we see in the media and treat everyone with the respect they deserve despite their background, but not everyone the media reaches realizes the need for an open mind.  The only hope is widespread education and understanding, as well as taking a stand for fair representation of all peoples in the media.]]></description></item><item><title>Respond to Pilgrim</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/Respond_to_Pilgrim-5097.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[In my opinion, consumerism is the most pressing problem with American mass media. As said in Consuming Kids, marketers and corporations see children and young adult community as hot demographic to make profit off of. They get them to buy their product(s) at a young age by having mom and dad pay for it, and when they’re older they will be valuable customers when they’re adults with their own money. And the sad part is, unless there is some major law revisions and limits placed, there really is no long term solution. This is evident because nowadays, kids and young adults are constantly being bombarded by advertisements. THAT’S how they get you!]]></description></item><item><title>RE: (PILGRIM -- 1) Respond to this question -- to begin</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE___PILGRIM_--_1__Respond_to_this_question_--_to_begin-5069.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[The most pressing problem with American mass media is how they promote mass consumerism. Advertising for products and services are everywhere, it’s hard to escape them or not let them affect you. If you turn on the television and watch for five minutes, count how many ads you see. It is very surprising when viewing TV after we have the knowledge from this class. A program on TV will have commercial advertisements which I see as the obvious product ads. What I mean by this is that generally you can tell when commercials are advertisements. But what most people don’t realize is that most of their favorite shows if not all, have hidden ads that trick you into getting a product because you don’t even realize it’s an advertisement. For example, I was watching an episode of the Office on NBC and the main character was saying how he drives a Chrysler and loves it. It is hard to tell that this is an ad because the viewer can’t see it, they only briefly hear it. There are others like this and ones in which a product is casually placed in the view of the camera. For example, if there is a bag of Doritos sitting on the table behind the main actors, the viewers see it but don’t realize that it affects what they buy. Ads are all over TV, but the scary thing is that they are everywhere. Ads are on billboards, all over the internet, buildings, stores, and schools. So if we can’t escape mass media’s promotion of consumerism we must open people’s eyes to what is being done by brilliant marketers, psychologists, public relations and advertisers. If people can see mass media’s main objective, which is to sell more and more and make money at any cost, then they will gain a freedom of being able to consume what they choose, not what’s forced upon them.]]></description></item><item><title>Response to Pilgrim</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/Response_to_Pilgrim-5068.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[One of the most pressing problems with mass media today is the representation of women. For example, in one of the films we watched earlier this quarter it discussed how women were portrayed as being weak/helpless individuals who had no control over there bodies. This negative image of women is teaching young women that they have no self control, and that men are the people who are going to dictate our lives. Furthermore, through the photoshopping of women's bodies into the &quot;perfect&quot; body our society is bringing girls to being more self conscious then ever, which is leading to anorexia and bulimia. Instead of teaching these girls to becoming more self conscious we should be teaching them to be healthy and proud of there curves. Our society needs to stop manipulating young women and instead give them someone to look up to, who has the right morals and values.  ]]></description></item><item><title>RE: (PILGRIM -- 1) Respond to this question -- to begin</title><link>http://pandora.cii.wwu.edu/boards/post/NBCohyouGE-3-reply/RE___PILGRIM_--_1__Respond_to_this_question_--_to_begin-5058.aspx</link><pubDate>Monday, February 20, 2012</pubDate><description><![CDATA[I believe that the most pressing problem in American mass media is gender representation. One of the biggest problems I see in society today is that people are afraid to express who they are because the media portrays a certain image that people believe they need to live up too. When ones identity doesn’t fit the gender roles that media puts out there, people will feel as if there is something wrong with them. The media represents women to be weak, passive, objects of desire and emotional. Men are portrayed as strong, fearless and protective. Yet these are not characteristics that can fit every individual. Realistically we are all very different and when young men and women especially, try and live up to these gender representations the media puts out there, it can greatly affect people’s self image. A huge problem in society today is people trying to be something they’re not because they feel they have to be a certain way to feel accepted. If the media continues to have these narrow-minded ideas of gender representation then American society will suffer tremendously. ]]></description></item></channel></rss>
