<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>ViacomohcanyouCBS</title><description /><link>http://pandora.cii.wwu.edu/boards/board/ViacomohcanyouCBS-11.aspx</link><language>en-us</language><lastBuildDate>Sunday, February 26, 2012</lastBuildDate><item><title>Younger Generations and Body Image</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11/Younger_Generations_and_Body_Image-983.aspx</link><pubDate>Friday, February 24, 2012</pubDate><description><![CDATA[I agree that today's mass media is a negative influence on the next generation. However, I believe that part of the reason it is so negative on younger generations is because of how negative the influence is on the older generations. Kids are highly influenced by the living environment that they grow up in. If the parents are constantly not home or fighting, then the kids are going to develop trust issues because that's all they've ever experienced. If the parents get divorced, the kids are going to have a harder time being in relationships later on in life because they grow to expect that relationships won't last. I'm not saying that this is 100% true, I'm just saying that it is more likely true. Parents have so much influence on their kids, and if the parents are being negatively impacted by the media, then they in turn will have a negative impact on their kids.]]></description></item><item><title>Masculinity Versus Violence</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11/Masculinity_Versus_Violence-971.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[American mass media pushes negative masculinity on impressionable males in this society which results in a high rate and acceptability of violence towards women. Beginning in infancy, boys are taught that they should be aggressive and powerful through toys such as monster “demolishing” trucks, GI Joe toys, and mannequins to catch basketballs. When they get older, boys are exposed to media through movies and television which show Edward Norton beating the crap out of someone in Fight Club, Gerard Butler in 300, and even classics like John Wayne. Instead of showing peace and discussing Gandhi, the world is plastered with role models from hip-hop music videos depicting men in threatening stances groping drunk girls in bikinis and making this justified to susceptible young males. Violence is shown as “cool” through these videos, as well as the media portrayal of school shootings and occasionally even with the mild attention male murderers receive from their doings. Since women are taught to be dainty, fragile, and vulnerable to men, society’s representation of violence towards women is reinforced to be acceptable in all places, including domestic violence. Because I am a female, I get a much different illustration than the media’s of the violence that effects my friends, family, and every other female-identified person, but this shouldn’t be the cause of no influence to anyone else. The only way to stop this pressing problem in America is to show the media that this isn’t acceptable anymore by having both genders break the aggressive male stereotype and allow sensitivity honestly and freely. ]]></description></item><item><title>Please use reply, not post</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Please_use_reply__not_post-5184.aspx</link><pubDate>Thursday, February 23, 2012</pubDate><description><![CDATA[Please use reply, not post -- thanks. Pilgrim]]></description></item><item><title>RESPOND TO THIS QUESTION --to begin</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11/RESPOND_TO_THIS_QUESTION_--to_begin-966.aspx</link><pubDate>Friday, February 17, 2012</pubDate><description><![CDATA[After many weeks in J190 and many videos and much exposure to media theories, various problems of the media, evidence and assertions from scholars Ben Bagdikian, Robert McChesney, Neil Postman, Mark Crispin Miller, Stuart Ewen, Jean Kilbourne, Sut Jhally, Alvin Poussaint, Naomi Klein and dozens of others, YOU have now been exposed to many media problems (including areas such as violent masculinity, gender representation, consumerism, propaganda and others). YOU are now, in a way, an expert well qualified to assess the media.<br /><br />So, Pilgrim asks this question: <br /><br />In YOUR view, what is THE MOST PRESSING PROBLEM with American mass media -- and what how can it be solved?<br /><br />Argue fully why your problem is THE main problem -- and explain your solution if there is one you think will work.<br /><br />------<br />In your OTHER TWO ENTRIES later in the week, you may want to tell a fellow group member why hers/his problem is not all that important, focus on a flaw in another's argument, offer an alternative solution, offer supplementary material for another's argument or argue why your problem is more important than another's.<br /><br />Pilgrim hopes you learn much from this exchange, and he will drop in with a comment here and there. Good luck.<br /><br />P.S. Remember -- put a 1 after your name in your response to this question; put a 2 and a 3 on your next two entries.]]></description></item><item><title>RE:  (Schaff, Carissa 2) </title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/RE____Schaff__Carissa_2__-5389.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[I completely agree with you. The current young generation is in a good amount of trouble: they're subjected to all sorts of media and propaganda at most hours of the day, and because they are young and naive, they cannot fully think for themselves. But this does not mean that that generation is the pressing problem the media creates, per se. As you mentioned, children do look up to their parents for just about everything. How to eat and drink, walk, talk, live their lives; parents are the ultimate role models for children. But then the media comes along and presents itself as a different, even more influential parental figure. Surely a child up to a certain age will make the distinction that: <br /><br />&quot;My mother says *blank* to me alone; but this guy on television says the same thing to me and all of my friends, maybe he's more right because more people are listening.&quot;<br /><br />This example is perhaps more complicated than a child would present it, but the idea is there I think. They recognize that television has such an influence, and so are maybe more inclined to listen to it over their parents. Or, failing that, the media is structured in such a way that it is just more appealing to children, and so they want toys, and clothing, and backpacks, etc. etc. etc. Perhaps that is more likely, actually, upon reflection. Same basic idea!<br /><br />Cheers,<br />David Stasio]]></description></item><item><title>RE:  (Sage, Renee 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/RE____Sage__Renee_1__-5359.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[I do agree that a passivity in a culture or society is detrimental to the wellbeing of the members of that culture. The passivity is a pressing issue in the American culture of present, and it seems to be getting only worse. This passivity can be traced down to only a handful of people, who's bank accounts, or several bank accounts are skyrocketing while the American public sits and watches American Idol. I was very disturbed to read in Neil Postman's book that the average child has watched something along the lines of 16 thousand hours of tv by the time they reach their later teenage years. To think of children sitting aimlessly in front of a television, soaking up stereotypes, advertising and false news that is presented to them is very disturbing and sad. If every person spent half or ever a quarter of the time they would have spent in front of a television in their whole lives, say, volunteering their time to help someone less fortunate, everyone in the world's quality of life would be far superior to what it is now. <br />	The underlying problem with the media is the people who own it. They have only the corporate agenda of profits in mind before everything else. They have reached such a point that they can influence government to pass laws furthering their control over the american public, thus continuing the turn of a perpetual wheel of profit that they have constructed. They specifically choose what news to report upon, what shows and movies to show, and what the american public 'needs' to know. They deliver a passive, numbed viewer to they advertisers, who inject their message of consumerism into the masses. 	<br />	Even though close to every aspect of the american life is under corporate control, their is still hope. Alternative media is serving the conventional role of media in a democracy. They detect lies and show the public, that everything the television shows them is not true, real or necessary at all to know. <br />	Education reform is very important in the coming years if the human race wants to continue existing. The way of life of the average american is not sustainable, but it is not most people's fault. They are told to not care about the earth, that global warming is a 'hoax' and that consuming is the only path to happiness. We must start educating our youth about sustainability and consequences of actions. Humans are gifted with an incredibly capacity for understanding and knowledge, and we should use this capacity to be stewards of the earth, and protect against detrimental actions made against the earth, and this is a very important idea that must be imparted onto the youth, and incorporated into their everyday routine. <br />	The most important thing is for those who are aware to spread the message of change, and keep their spirits up. <br />'We live in a society that kills our grandchildren to feed our children' - Grandfather<br />(but it doesn't have to be that way.)]]></description></item><item><title>more technology? or more information?</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/more_technology__or_more_information_-5349.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[In my family I was the younger sibling that got to get everything earlier in my life than my older brother, and he was not happy about it. However, it's just how society is progressing there are probably some seven year-old kids with iPhones, while I still use a phone with buttons. They are growing up without the knowledge of any other kind of technology, so it is just the norm for them. Sure it might be different than what it was even when we were kids, but that doesn't mean that it has more of an impact on them than it did when we were kids. Just as technology is advancing, the way we analyze the changes in society is advancing. We're able to use the new technology to better study consumers and markets, and that information is more easily accessible to us now than it used to be. It's hard to say definitively that the advancing technology is at fault for anything other than being able to relay the information about how it influences us more effectively than is years past. ]]></description></item><item><title>RE:  (Sanchez, Jessica 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/RE____Sanchez__Jessica_1__-5345.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[Kids are influenced by what they are exposed to. If parents do not want to expose their children to certain aspects of life then they have that power to do so. <br />I agree with the fact that children are easily susceptible to aspiring to be like what they see on television or in the media in general, but what's so wrong with kids idolizing something at a young age? Kids go in and out of phases in their lives and generally do not have the same interests by the time they can make their own personal decision about how media in society works. When I was a kid I never thought about the media's impact on my future, that was probably the last thing I would've ever thought about. Our parents/guardians have a greater impact on our future than the media because they are able to limit what we as children are exposed to. <br />It is the parent's decision that influences our lives more so than the actual media itself. If we're not exposed to it then we can't be influenced by it.]]></description></item><item><title>RE:  (Simmons, Travis 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/RE____Simmons__Travis_1__-5333.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[I do agree with you, that propaganda is a horrible influence in media. It is extremely difficult knowing what to trust, what is legitimate and what is a public relations strategy. What I believe to be the power behind this is simply, money. It's understandable. Companies seek to make profit. In order to do that, they need to hold a viewers attention to keep an active audience. While this would be completely fine for shows meant solely for entertainment, it creates a huge problem when it affects the news. Sadly, news programs and other entertainment shows are rated on the same scale. As soon ass the news has to compete with shows outside of it's own genre, its going to stop being news. News channels not only have to present facts, they have to provide their own commentary on those facts, as well as do it in a way that keeps viewers. As long as money is required for the news, we will get a poor system of news. I can't remember where I heard the suggestion, but in NASCAR, the drivers wear a suit made up of all the sponsors they have. It would be a great eye opener if news anchors had to do the same. It would show any potential bias.]]></description></item><item><title>RE:  (Stewart, Daniel 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/RE____Stewart__Daniel_1__-5325.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[I'm not saying that there shouldn't be any system in place. You're right: if we we didn't have media to bring our nation together, if every seperate area were to start thinking without the input of the rest of the country, we would indeed have anarchy. However, I do believe that if people really thought about it and wanted to make a change, then it could happen. People could take action to take control of the media and not portray unrealistic images for the masses to live up to. That being said, I don't believe that it is the lack of wanting to envoke change that is the problem, but the lack of knowledge on how to go about said change. People across this nation are outraged by what the media portrays to the public everyday, but they are unsure of how to influence what is being shown. If the masses could figure out how to do that, I feel like we could very possibly have a media revolution on our hands.]]></description></item><item><title>Crazy technology</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Crazy_technology-5318.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[I agree that the media is becoming so overbearing and influential on the young people of today's society.  After reading a lot of these journal entries a lot of people have brought up the idea of advancing technology and I also think that this has had a huge impact on the society today.  The fact that people have such a wide variety of access to almost anything on the internet is so crazy to think about. I was not allowed to have a MySpace in middle school because my parents did not want me to be influenced by technology and I also did not have a cell phone until I was 13 years old when all of my other friends had cell phones when thy were around 10 years old.  However, my younger brother was allowed a cell phone when he was 11 because cell phones were becoming increasingly popular and seen as something everyone needed. I did not think this was fair at all, but technology has such a strong hold on everyone in society today that it is insane to think about.  The fact that so many people have a Facebook or a Twitter or any kind of social media account and that company's and cooperation's are beginning to see social media as a strong way of advertising and sometimes even as a way to hire new people.  Although I do not think this is a bad thing for our society, I think it harms our ability to interact well with one another and have strong one on one interactions, which a very important quality to posses in the work place.]]></description></item><item><title>RE:  (Savary, Zenith 3) </title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/RE____Savary__Zenith_3__-5314.aspx</link><pubDate>Sunday, February 26, 2012</pubDate><description><![CDATA[Unfortunately, I think a lack of direct exposure would not necessarily solve the problem of media's portrayal of valuation; unless the child was completely detached from the society affected by media, the values would still experience a trickle-down effect from contact with those who are immersed inside of the cultured values. In fact, I think the lack of direct contact would just serve to strip any filtration system from the child, as they could only see the ultimate goal of media's manipulation: children or peers who have digested the values in such a way as to represent the concrete figure for which media propagandizes. Like any virus, one does not need to be in direct contact with the source of the infection, they just need to be around those already infected. The solution to  America's propaganda epidemic lies within moral immunizations and inoculations which actively combat the growth of media's distorted morals within a child or an adult. Whether it be through a thorough tune up of the FCC or just an emphasis on parental or educational discretion, in some way there must be a shift in the allowances of media moguls in such a way as to promote an un-manipulated polis and raise awareness of the possibility for others to act in a way that is similarly muddied as mass media.]]></description></item><item><title>More Thoughts on Technology</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/More_Thoughts_on_Technology-5294.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[To join the conversation about technology and its effects on younger people in today’s society, I do not believe that is has necessarily played a negative role. Sure, you can point out small little negative intricacies but that can be done in just about anything. This is not to say I don’t think that there are negative effects like very young children having cell phones, laptops, ect.  I do believe that technology when supplemented with older, more classic concepts has become very important and valuable for younger people because it has become very innovative in the world of education. There are so many different realms and new options that have been opened up and have been/are now being explored with the inventions in technology today. That being said, it also has also increased competition within our society, as well as raised standards because we have so many new mediums available to us through technology. I do definitely agree with what Postman says about the role of the picture and the word, but believe that needs to be taken with a grain of salt, considering the disparity in time between now and when the book was written. There has been much advancement in technology since the time the book was written and mediums have expanded beyond the picture. Overall, I believe that it has played quite a beneficial role in young peoples development as students when used in the correct manner. Someone nailed it right on the head in one of their posts, in saying that it is important to find a balance between the old and the new. It is a matter of finding a good balance between technology and the more classic learning styles and being able to combine and utilize the most important aspects of the two, only then is this technology truly as useful as possible.]]></description></item><item><title>Stereotyping</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Stereotyping-5283.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[I agree that men and women are being portrayed in a wrongly stereotyped way that is a danger to media. There's a famous ad by Diesel Jeans that says &quot;sex sells&quot; which features almost naked women in highly sexualized positions looking very vulnerable. Underneath that it says &quot;unfortunately, we sell jeans&quot;. Although this ad is pretty in your face about marketing and the outrageous advertising methods, it still works and Diesel Jeans are really popular. This technique is used so often in everything that requires consumption and then some. Music videos are a big exposure to sexuality and they turn (mostly) women in objects with whatever tools accessible. Since I have no kids of my own or younger siblings and I didn't grow up with cable TV, it's hard for me to know how much of an impact all this has. But it's an interesting thought. I mean, how different would all my classmates be if they weren't immersed in the entirely sexualized society we live in today.]]></description></item><item><title>RE:  (Schaff, Carissa 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/RE____Schaff__Carissa_1__-5263.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[I very much agree with your critique of the social archetypes put on the pedestal of mass media, though, I think, without any system, we might be worse off. Though the current forms men and women are manipulated into looking like are often far from what can be expected in reality, without a point of reference, I do not believe people would attempt to change change or better (in this case the word better is loosely defined within the constraints of media's view)themselves. People often choose parents, relatives, or significant family friends as a state for which children and subsequently adults will strive. Being in a society where parents are always at work and their children in school, regardless of attachment, the fundamental human necessity for people to model themselves after others will naturally take its course. Unfortunately, mass media has used this circumstance to breed consumers controlled by nothing more than an insatiable gluttony, but the other side of the spectrum entails stagnation, which to me is a greater evil. Media is a democratic necessity; without it, we could have no cohesion across the United States massive sociopolitical landscape, and without that, it is hard to consider the large array of citizens as one people. As a democratic tool, citizens should seek to have a say in the virtues espoused by media. The problem is not, I think, with the system itself, but who we are allowing to govern it, if not ourselves.]]></description></item><item><title>Technology and Youth </title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Technology_and_Youth_-5262.aspx</link><pubDate>Saturday, February 25, 2012</pubDate><description><![CDATA[I believe you bring up a great point of discussion. With the rapid increase of technology over the past fifty or so years, it is only logical to consider the differing affects it will have on our youth. The presence of electronic options such as cell phones, lap tops and kindles without a doubt change the way children learn. We are then faced with the question; is the negatively impacting the way children think? If so, is there really all that much we can do to reverse the affects? In my opinion, the biggest issue linked with increasing technology is laziness. I myself will admit I’ve searched a book on the web, rather than reading through the chapters. This in particular is upsetting, especially considering the current condition of the United States education system. It is impossible to remove these technologies from our lives, and that clearly isn’t the goal, but moderation is definitely key.  As Neil Postman suggested in his book, Amusing Ourselves to Death, “pictures need to be recognized; words need to be understood, the photo presents the world as object; language presents the world as idea. Thus the photo lacks a syntax and only testifies that someone was there or that something happened.” Modern technology is a vital tool, but it cannot take complete hold over the way we educate our youth. Though finding a balance may be difficult, it is not impossible. It is the job of both parents and educators to teach children the importance of technology, while still upholding value for the rudimentary forms of learning. ]]></description></item><item><title>Unfortunate Cycle</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Unfortunate_Cycle-5258.aspx</link><pubDate>Friday, February 24, 2012</pubDate><description><![CDATA[You bring up a great point, a lot of the discussion has been critical of media and blaming them for problems in society. I like what you said, that media is not inherently bad. But it's what media chooses to promote is the problem. I agree with you completely. You also mentioned that we should pressure media into focusing on other issues. The problem with this is we are trapped in a cycle. Media influences what we watch, providing little alternatives while promoting their own motives. On their own, they have no incentive to change their ways because the current model is proving to be extremely successful. Even worse, with the constant barrage of media trying to keep us within the status quo, their will be little pressure from society to demand change. I agree that in order to initiate change, pressure needs to come from the outside. But I also believe that it will be just as important for change to come from within.  ]]></description></item><item><title>Sanchez, Jessica 3</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Sanchez__Jessica_3-5254.aspx</link><pubDate>Friday, February 24, 2012</pubDate><description><![CDATA[I agree with sharon that their needs to be education in schools about self-worth and understanding of self value. I never said that children should not be technologically educated but rather that they should be limited to the amount of exposure. To clarify what I meant by exposure was parents understanding the developmental maturity level of their children in relation to the material that they view.I could see how you wouldn’t think that our younger generations being handed technology and molded by the media at a young age is a pressing problem but there are more negatives than positives that outcome from it. Marshall McLuhan said that when you introduce any new medium it changes the pace and pattern of the way we interact. In our case the introduction of media and propaganda is changing the way that we as society are enculturating our children. We are saying that both genders are being victimized by the media that there’s an adverse affect on the population. While we can continue to argue that one gender is more victimized than the other, almost all of the videos in the class have pointed out that we are setting up younger generations for failure. The videos repeatedly show us that people are being manipulated into a frame of mind to give into the ideals they’re shown on television versus understanding their principle needs. McLuhan also argues that we cannot know how something may affect the population before hand. We can consider both the negative and positive possibilities, however, no one is going to be able to predict the outcome for sure. The point I am trying to make is that we are only really assessing a small frame when we say that one gender is more manipulated than other. In order to better understand the adverse affects occurring we need to step back and take a look at the bigger picture, one way for us to do that is to understand and look at the enculturation of children today by the media.]]></description></item><item><title>RE:  (Sanchez, Jessica 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/RE____Sanchez__Jessica_1__-5253.aspx</link><pubDate>Friday, February 24, 2012</pubDate><description><![CDATA[I would agree that the current generation of children are certainly at a bit of a disadvantage and are being targeted. But I don't think that things are quite as bad as they could be. Yes, parents are giving their children shiny electronic toys to play with for the purpose of communication, which may hinder their ability to communicate face to face and in person. However, if we as a society and culture, are moving towards a future where communication is strictly via electronics, then having the skill to use a phone, or skype, or what have you is hardly a bad thing. I think you have a good point saying that electronic devices are a problem for children, they are; basic skills are being lost and replaced with touch screens and buttons. But it's not as if everyone lives in a rural setting where light bulbs are a commodity. In short, I like your point and think it is perfectly valid, but I would disagree that it is the most pressing problem presented by the media.<br /><br />Cheers,<br />David Stasio]]></description></item><item><title>RE:  (Sanchez, Jessica 1) </title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/RE____Sanchez__Jessica_1__-5251.aspx</link><pubDate>Friday, February 24, 2012</pubDate><description><![CDATA[As technology progresses kids become more tech savvy. Parents want their kids to have the best so if it’s possible they will buy them the newest gadget out there. There are second graders walking around the U.S. with an iPhone. I don’t think that parents will limit the amount of television their child watches. Parents could tell their children to stop, but the kids can find an excuse to go to a friend’s house and watch TV. Parents can try to tell their children that having all the material things does not make them better than other people. Although in school children will talk about all the material things they have and the other children might feel inferior. Kids want to fit in and the media tells them what they need to buy to be “cool.” Schools need to educate the students from a young age to understand that material objects are not the most important thing in the world. And that advertiser’s only goal is to make as much money as possible.  ]]></description></item><item><title>Real Power of Influence</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Real_Power_of_Influence-5249.aspx</link><pubDate>Friday, February 24, 2012</pubDate><description><![CDATA[I sort of agree with the statement that that the most pressing problem is the influence over younger people. Yes it’s a problem that advertising can manipulate the minds of anyone - especially those without the knowledge that they’re actually being manipulated. HOWEVER, what importance is it that they’re being influenced if the information is positive? Hypothetically, imagine that instead of ads showing how important it is to be a consumer, the industries showed the importance of being politically active? Then why would the most pressing problem be how much the media controls children? It really shouldn’t be. It should focus on WHAT the media is showing to the children. THAT is more important. The only reason that children are so screwed up now is because the media has shaped them into materialistic consuming beings.<br />Yes, it’s completely unfortunate that media controls us like little puppets but if they pressured us into being alternative and focusing on the environment, political awareness, and things that are different now, we wouldn’t be in the same problem. Just something to think about.<br />]]></description></item><item><title>Younger Generations and Body Image</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Younger_Generations_and_Body_Image-5244.aspx</link><pubDate>Friday, February 24, 2012</pubDate><description><![CDATA[I agree that today's mass media is a negative influence on the next generation. However, I believe that part of the reason it is so negative on younger generations is because of how negative the influence is on the older generations. Kids are highly influenced by the living environment that they grow up in. If the parents are constantly not home or fighting, then the kids are going to develop trust issues because that's all they've ever experienced. If the parents get divorced, the kids are going to have a harder time being in relationships later on in life because they grow to expect that relationships won't last. I'm not saying that this is 100% true, I'm just saying that it is more likely true. Parents have so much influence on their kids, and if the parents are being negatively impacted by the media, then they in turn will have a negative impact on their kids.]]></description></item><item><title>Perspectives of Body Image</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Perspectives_of_Body_Image-5213.aspx</link><pubDate>Thursday, February 23, 2012</pubDate><description><![CDATA[I agree with you, it is extremely unfortunate that media portrays such unrealistic standards for the female body. Female models set a desirable image, which girls of all ages are at subject to be influenced by. The fact that this leads to issues with self-esteem, eating disorders and poor health habits is extremely tragic. Though I agree having the mentality you need to be stick think is wrong, it may could also be positive that the image of being fit is promoted. Once again, I completely agree with you, but just to play the opposite position to this statement; could one maybe argue the image of and toned models could set a good example for women? Potentially to be conscious about the way they train and nutrition their bodies? For some these images could offer motivations to work out, eat healthy and maintain a body they can feel confident about. The fact that these ads promote the idea of perfection could definitely be harmful to one person, but to another it could represent merely a symbol of something to work towards. If one can accept the idea that these ads are not  the status quo or the norm, they may simply be able to use them as means to create a healthy body (but on their own terms). Essentially, what I'm saying is; yes these ads are harmful, there is no doubting that, but I do believe it is possible for girls to view them in a realistic way. Though I don't believe this is media's biggest problem, I do understand the severity behind it. It is unfortunate media is more focused on skinny rather than healthy, and it would be extremely beneficial for our generation to promote a different, more realistic, set of values for the female body. As McGrane stated in the video The Ad and the Ego; &quot;we must disengage from the advertising, take it out of ourselves, and to begin to achieve that, me must ask where does advertising end and ourselves begin.&quot;]]></description></item><item><title>Agreement in Terms of Masculinity </title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Agreement_in_Terms_of_Masculinity_-5196.aspx</link><pubDate>Thursday, February 23, 2012</pubDate><description><![CDATA[Yes, I do completely agree with the statement about how American mass media pushes negative forms of masculinity on quite impressionable (particularly younger) males within our society today. It is true that this is something that begins in our society at an early age, one that is quite to early. This is something that has instilled itself deep within our culture. From too early of an age we are taught in several ways that being aggressive and violent to a certain extent is the only way we can ‘survive.’ It is taught to us in the smallest ways such as the toys we play with, the videos we see, the movies we watch, the sports we view. All of these points are serviced by the overpowering American mass media. These are values that continue to stick with as we grow and are issues that are never really addressed in our life times, unless they are brought to our attention through a medium such as this class. Although many of these things we see are good, entertaining movies or entertaining sports events, ect, much of what is presented is taking too literally and much of male society feels they for some reason need to reason match up to what we see through these mass media outlets and replicate it. An example of this was shown in one of the videos we watched with the way men treated women in the cases of the attacks in Central Park and Seattle. Both of these instances show direct correlations to things these men had most likely seen in the mass media. We do this because the high volume of media that we are constantly surrounded by forces us to believe that this in a way is a sense of reality, or how things should be. Many continue to grow without knowing the detrimental effects of this because our society fails to educate about these problems. I believe that if there was a way to somehow educate the public in effective manner, we could somehow impede the effect of this culture on our society. Perhaps if we were to attack the problem at a much earlier age and teach younger boys that this violent masculinity is in fact not what is correct, and enjoy what we see on television and through these media outlets, but not take it a face value. As Katz states in the video “Tough Guise” this change is not going to be something that is easy for us to enact. There are many pieces that need to fall and people need to step up in order for something to be done about this large problem in our society. It can be done but will be tough. It will take such drastic movements because these ideas have become so deeply embed in our culture and often defines much of what male culture is today.]]></description></item><item><title>Women, Men, and all that jazz</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Women__Men__and_all_that_jazz-5188.aspx</link><pubDate>Thursday, February 23, 2012</pubDate><description><![CDATA[While I agree that women are shown in a negative light by specifying women it’s discounting the fact that men are getting shown a negative image as well. Men are also being told that they have to be these strong macho men that are required to provide for women. If we look back across time both women and men equally part took in the providing for their families. I agree with Renee that media provokes the passivity in us. We are so busy watching the media and succumbing to the laziness it provokes that we end up watching life pass by us.  As a child I was  one of the few children that grew up without a TV but still found other ways to keep entertained.  I am not saying that we should get rid of media all together,but there should be less digestion of it and an increase of wide spread responsible reporting to the masses. People should be more informed about the information that’s available to them.]]></description></item><item><title>Another point of view</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Another_point_of_view-5164.aspx</link><pubDate>Wednesday, February 22, 2012</pubDate><description><![CDATA[Yes, the media does show extremely thin women on television and magazines, but if you look around yourself you will realize that people do not actually look like that. Many people are realizing that the women on runways only look the way they do because they barely eat and have to starve themselves to keep being a size 0. There have been events where famous models die because of anorexia. There are young women that are speaking out, and telling teenage girls that the women on magazines are photo shopped. There aren’t many people telling the society that what we hear on the news is untrue.  PR sends the new channels what they want them to show to their audience. The news briefly talks about what the Americans want to hear about, like school funding and healthcare. Before seeing the videos in class I was not aware of what the PR was doing, I knew about the photo shopping models and how many girls have fallen into anorexia or bulimia because of the people they see on billboards. We were told that there were weapons of mass destruction in other parts of the world but the truth was that there were none. This is an example on how we are being fed distorted information and Americans don’t have a way of knowing the truth because if someone tries to reveal the lies than there is a large chance that they will get sued. ]]></description></item><item><title>Gander Roles in the Media</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Gander_Roles_in_the_Media-5135.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[I believe that the biggest problem we have in our media today is how the media portrays genders to society. According to the media, men should be super masculine &amp; women are objectified or made out to be helpless. This causes our society's views of gender roles to be harshly skewed in a negative sense. In case people haven't noticed, a very small percentage of our population actually look the way the media portrays to society. <br />I feel that this is the most significant problem for us today because I am someone who has been extremely influenced by the media. Yes, I have been known to subject myself to aspects of media that are not healthy to be a part of. However, I have come a long wauy from where I was. I let the media influence how I viewed myself as a human being, something which nobody should do. I had so many negative feelings towards myself, and the sad part is I know that there are countless women who felt even worse about themselves than I did.<br />That being said, it can clearly be seen that I view this to be the biggest problem today's media has.]]></description></item><item><title>Response to Pilgrim</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Response_to_Pilgrim-5118.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[    After the weeks we have spent so far analyzing mass media, I believe that the biggest problem mass media presents is the effort it puts in to maintaining the status quo. Before coming into the class, I was aware that mass media created a problem but I was oblivious to the magnitude. That is what I believe is the problem. I consume a large amount of mass media, from the internet to cable, and I was unaware of the apathy I had towards its effects on me. <br />    What’s alarming about this apathy is that it is contrasted by a system that oversimplifies and stereotypes gender, creates fictional political issues and inadequately portrays violence. We’re caught up in a dangerous came but media tries to create indifference towards the result. The title of Neil Postman’s book is a perfect summary, “Amusing Ourselves to Death”. Society looks at media more and more as our entertainment instead of other more productive uses. For example, the movie “The Ad and the Ego” exemplified this point. Advertising no longer points out the uses or abilities of a product, but instead try to subconsciously show images that people want. This creates an atmosphere of self-loathing. Instead of looking at the actual practicality of a product, the message is that there is something wrong. <br />Between being constantly entertained and reflecting on the negative content of advertising, critical analyzing of media is cast aside. <br />    But there are solutions. Mainly, awareness. As Bernard McGrane stated in “The Ad and the Ego”, “We must disengage from the advertising -- take it out of ourselves and to begin to achieve that, we must ask where does advertising end and ourselves begin.” Before we can change mass media, we have to first change the way we see it. Until then, indifference and apathy are the biggest problems it creates within society. <br />]]></description></item><item><title>PRopaganda</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/PRopaganda-5109.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[Forced to pin it down to a single most important problem, I would say that the incredible amount of propaganda that the American people are spoon-fed every waking hour of the day (or nearly) is quite a problem. Well, propaganda, PR, and advertising, all as one big fun package. I am of the school of thought that to be happy, people should REQUIRE nothing more than just themselves; things like friends, family, possessions, pets, etc. are all luxuries and comforts. But to be truly happy, I feel as if you should never need anything more than just yourself and your thoughts. So, with that idea in mind, my opinion stands that advertising, PR, and propaganda are a serious problem. According to these massive corporations that perpetuate these less than productive ideas, people should not think for themselves, and that they should buy all sorts of goods and products because it will make them happy. It's the American Dream, after all. I can't help but think back to George Carlin and all of the material of his that I've listened to over the years: corporations don't want a population of well educated people who can think for themselves. It seems to me, that for a country and society to function well, and in the manner that it should, it can't be based upon an endless supply of lies. While our culture (Barely) doesn't RUN based on these companies and consumerism, it's a damn close thing. A proper society, I think, should be fully aware of its government, and never be lied to. How else can you expect people to make informed and educated decisions that are truly better for themselves and others?<br /><br />Cheers,<br />David Stasio]]></description></item><item><title>Government is lying to us</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Government_is_lying_to_us-5107.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[I believe that the biggest problem with mass media is that many Americans are receiving false information from their main news source. I being one of the many millions that have believed what the news broadcast have showed has come to the realization that a large percentage of “news” is a whole bunch of bologna, that PR gives to the news channels to broadcast. Americans assume that the military isn’t receiving a lot of money from the government. And in reality they are receiving plenty. All of that money that is being given to the military could go to other resources like schools. If we decreased the money to the military the whole country could get healthcare. People care about healthcare and schools, but the only thing the news broadcast are wars and other events that are irrelevant. The government cares more about profit than the environment and schools. Schools that are low on funds are being broadcasted on news to indicate that it is possible to receive a decent education with less money.  The news was telling their audience that there were arms of mass destruction in Iraq although there weren’t any found. Besides telling us that, they try to make us believe that our enemy countries have more money than the United States. The solution to this nonsense would be to enlighten all Americans about how the government is being dishonest. We all need to unite and fight for what we believe is right. It’s obvious we all want a well-rounded education for the future generations, but with what is happening at this moment it is becoming difficult for lower and even middle class students to go to college because of the rise of tuition. Instead of rising college tuition it should be lowered that way teenagers will have a better chance to go to a university. Journalists should follow Oprah Winfrey’s footsteps and reveal the truth about all the falsehoods the government has told. ]]></description></item><item><title>P.R. and Propaganda Altering the Truth </title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/P_R__and_Propaganda_Altering_the_Truth_-5105.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[I believe the most pressing issue with American mass media today lies in Propaganda and Public Relations. The ways the concepts are currently being used are quite detrimental to society and its perception of the truth. As we have learned throughout the quarter, these are two concepts that seem to go hand in hand. The control that can be and is evoked through both of these ideas has the potential to lead to a vastly varied belief of the truth within our society. In the videos presented in class, we saw many situations in which the media has used Public relations tactics such as Framing, Greenwashing, Spin, and Agenda Spinning to alter the truth, or at least societies perception of the truth. Propagandizing operates on the same principals and seems to be a supplemental aspect of the process of altering societies perception of the truth, forcing people to subliminally or not, believe ideas presented to them in a previously altered fashion. The most bothersome part of this propagandized material is that it most often is only created to benefit a certain group of people, whether it is corporations, politicians, or the government. As Americans, we have the right to know what is truly going and deserve not to be left in the dark in matters throughout our country, no matter the size. Propaganda and many aspects of Public Relations make this nearly impossible to accomplish. How could we change this? I do not believe that changing the effects of Propaganda and Public Relations is something that is going to be easy, but is definitely possible. We as a society need to find a way to in a sense gain control and have more say in what goes into our media and not let it be controlled by a single power. If that is not possible, we need more objective people running these mass media outlets. I believe when utilized correctly, these are concepts that can be very useful and positive to our society, (ie. Public Relations being able to get news out to society in a quick, informative manner) but instead they have been taken advantage of and manipulated in ways that now make them counter-productive.]]></description></item><item><title>The Problem with Passivity </title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/The_Problem_with_Passivity_-5088.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[      Evidence throughout this course has given us clear reasoning to believe media has a detrimental impact on society. Of all the assertions made through different texts and videos, I have come to the conclusion that the most pressing problem with media is the idea that it causes passivity. Passivity amongst a society can be a dangerous and slippery slope, and relates to many of the fundamental problems we deal with through politics, sustainability issues and sexism. We are constantly subject to fragmented information through advertising and public relations companies, using spin for their own economic needs. The normalization of sexist attitudes towards woman through vulgar music videos and the unrealistic fashion industry have also become huge issues. How as a society have we let the media so strongly direct the way we receive and interpret information? Neil Postman’s book, Amusing Ourselves to Death pulls an idea from journalist Walter Lippman. Lippman states; “there can be no liberty for a community which lack the means to detect lies.” This quote promotes the idea that passivity does not only come from lack of information, but from considering all information fed to us as truth. <br />      Societal problems cultivate due to media such as low self-esteem, overconsumption of materials and unjust social roles. Considering this, it is important to look for the hidden messages in media that may be causing said issues. We cannot assume that those in power are always looking our best interests, and we must in turn become educated on our own terms. This relates to Antonio Gramsci’s concept in the video Advertising and the end of the World. Gramsci states; “pessimism of the intellect means recognizing present circumstances and properly analyzing and understanding the nature of the present reality.” This concept promotes critically viewing the media to develop our own principles, rather than staying passive. As Stuart Ewen stated in the documentary The Ad and the Ego, “people need to be visionaries and only when alternative media become an avenue where that vision is given breathing room people can discover that commercial culture not satisfying, but dissatisfying.” We need to stray from what is easily placed right in front of us and seek every explanation to a media topic available. Through education and formation of our own opinions, we can then go on to speak out against the advertising dependent society. In my personal opinion the most affective way to seek this mental independence is by always pursuing diverse forms of knowledge. Immerse yourself in further education, read a variety of books, travel and experience different cultures. Avoid being passive to the media’s portrayal of the world by forming your own view through experience. <br />]]></description></item><item><title>Influence over the next generation.</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Influence_over_the_next_generation_-5087.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[	The most pressing problem with American mass media is the influential power it has over younger generations. Today, children are exposed from a young age to the media, shown other’s views before they can develop their own, and taught how to use technology from a young age. Children are taught how to communicate by their parents and then shortly after thrusted a slew of technological devices to use. Parents feels that it is instrumental to become technologically savvy in order to keep in the game, have gone from being comprehensively knowledgable to reliant on technology.<br />	In turn, parents are exposing their children to technology in order for them to “get ahead in life.” However, what parents fail to realize is that they are actually handicapping their children. Children who are being taught from a young age how to use technology, as a mean of communication, will have a harder time communicating with the people around them. Children will see technology as staple for themselves and lifestyles, not being able to distinguish the differences between the two.<br />	As children become more exposed to the lifestyles shown on “MTV”, “Gossip Girl”, and “Desperate Housewives,” they begin to idolize the unattainable lifestyles. Children are watching gaining ideas about how to live, act, and present themselves in society. In simpler terms children are learning to assess their self worth based on their material possession. Parents should limit the amount of exposure their children have to media at a young age and what appropriate behavior for children of their age.<br />]]></description></item><item><title>Who can we trust?</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/Who_can_we_trust_-5084.aspx</link><pubDate>Tuesday, February 21, 2012</pubDate><description><![CDATA[The most pressing problem with American mass media in my opinion has to be propaganda and public relations. It is this that blinds society to what is truly going on in our world. There is no way for a person to know whether or not a source is trustworthy or not. Remember in the Toxic Sludge video we were told that when cigarette sales were down public relations set up a movement to boost those sales. Cigarettes are the leading killer in our society, and our own media is promoting it? That doesn't seem right at all. If we can't trust what our own media is showing us then what are we supposed to do? We can't watch the news because we do not know what kind of bias has influenced what we are being told. Our media should be reliable and trustworthy, so if it's the exact opposite that's a big issue. Corrupt businessmen have the funds to bribe those providing us with the information we are being fed, so the news is slandered or spun in a way that benefits a specific company or a specific idea. News should be beneficial to the public not someone's wallet.]]></description></item><item><title>RE: (PILGRIM -- 1) RESPOND TO THIS QUESTION --to begin</title><link>http://pandora.cii.wwu.edu/boards/post/ViacomohcanyouCBS-11-reply/RE___PILGRIM_--_1__RESPOND_TO_THIS_QUESTION_--to_begin-5056.aspx</link><pubDate>Monday, February 20, 2012</pubDate><description><![CDATA[After watching all of the movies about media and the problems that media causes in our society, I think that the most pressing issue is the fact that men and women are always portrayed in a stereotypical way.<br />I have always been aware that women are always over sexualized and men are not often portrayed in the same light, however after watching movies like Dreamworlds 3, it became obvious that this is a bigger issue than I thought.<br />As a child, I was not allowed to watch music videos because my parents did not want me to be exposed to the sexuality that is most often portrayed. I always felt that this was a silly rule because they did not have many other rules, but the more and more I think about it, the more I realize that it was not a bad rule for my parents to enforce.<br />Young girls are so susceptible to the medias portrayal of women and they will do whatever they can in order to be &quot;just like&quot; the women in media.  This leads to eating disorders and other disorders that can lead to death in serious cases. <br />In my opinion, the threats are not as high for the males, but I also do not put as much thought into it.  <br />I think this is an easy issue to fix.  All the media needs to do is stop making every female in the movies, TV and magazines so &quot;sexy&quot; and also making men not always needing to be tough.  Another way to fix this is for women to start having more demanding roles where they are the hero, and not relying on the men to always save the day.<br />Overall, I think out of all the movies we have watched, the most pressing issue our society has is the fact that women are most always portrayed as &quot;sexy&quot; and men are portrayed as &quot;tough&quot;. ]]></description></item></channel></rss>
